Question 1

Which of the following is not an interrelated rule to make dataset tidy?

Accepted Answer

A)  Each variable must have its own column. 
B)  Each variable must have its own row. 
C)  Each variable must have its own cell. 
D)  Each variable must have a coded-value. 
A)  Each variable must have its own column. 
B)  Each variable must have its own row. 
C)  Each variable must have its own cell. 
D)  Each variable must have a coded-value. D

Question 2

When coding multiple-response questions where respondents are asked to tick all answers that apply, each option is assigned a number according to its listed sequence.

Accepted Answer

A) True 
 B)False  False

Question 3

Open-ended questions are usually not suitable for telephonic interviews.

Accepted Answer

A) True 
 B)False  False

Question 4

Data analysis is process of cleaning and transforming raw data prior to analysis.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following involves systematic looking for suspicious features in assessment questionnaires and databases?

Accepted Answer

A)  screening 
B)  treatment 
C)  coding 
D)  diagnosis 
A)  screening 
B)  treatment 
C)  coding 
D)  diagnosis

Question 6

Closed-ended questions should be avoided in survey questionnaire.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following coding strategy refers to traditional technique of making photocopy of all transcripts and pasting them onto cards.

Accepted Answer

A)  Pawing 
B)  Key-words-in-context 
C)  Cutting and sorting 
D)  Constant comparison 
A)  Pawing 
B)  Key-words-in-context 
C)  Cutting and sorting 
D)  Constant comparison

Question 8

Raw data requires coding before the analysis.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is not a possible way for detecting fraudulent responses?

Accepted Answer

A)  checking for location 
B)  speed of response 
C)  consistency in response 
D)  incompleteness of response 
A)  checking for location 
B)  speed of response 
C)  consistency in response 
D)  incompleteness of response

Question 10

One should never substitute missing value to:

Accepted Answer

A)  9999 
B)  99 
C)  999 
D)  0 
A)  9999 
B)  99 
C)  999 
D)  0

Question 11

What is always helpful for understanding distribution of data?

Accepted Answer

A)  descriptive analysis 
B)  correlation analysis 
C)  ANOVA analysis 
D)  t-test 
A)  descriptive analysis 
B)  correlation analysis 
C)  ANOVA analysis 
D)  t-test

Question 12

Which of the following approach a researcher can use in Qualtrics so that respondent do not see the question that researcher do not want them to

Accepted Answer

A) Skip-logic 
B) If rule 
C) No response logic 
D) Omit response rule 
A) Skip-logic 
B) If rule 
C) No response logic 
D) Omit response rule

Question 13

Codes that are established before examining the data are known as:

Accepted Answer

A)  A priori codes 
B)  Emergent codes 
C)  Demand codes 
D)  Indigenous codes 
A)  A priori codes 
B)  Emergent codes 
C)  Demand codes 
D)  Indigenous codes

Question 14

Coding is an assignment of numerical scores or classifying symbols to data.

Accepted Answer

A) True 
 B)False

Question 15

Data scientists and data analysts report that between 60% and 80% of their time is spent on data analysis.

Accepted Answer

A) True 
 B)False

Question 16

Qualitative data may be subjective in parts, as well as its analysis.

Accepted Answer

A) True 
 B)False

Question 17

The purpose of coding is to ensure that the data are complete, consistent and readable.

Accepted Answer

A) True 
 B)False

Question 18

When coding qualitative data, a researcher may come across terms used by the respondent that have a particular meaning and significance to the setting. This is known as a(n):

Accepted Answer

A)  indigenous category. 
B)  connector. 
C)  emergent code. 
D)  a priori code. 
A)  indigenous category. 
B)  connector. 
C)  emergent code. 
D)  a priori code.

Question 19

Which of the following statement is not true about qualitative research?

Accepted Answer

A)  Qualitative data may be subjective in part, but analysis of such data should not be. 
B)  Qualitative method is used to investigate strength of relationship between two or more variables. 
C)  In a qualitative study, coding has a role of organising and sorting data. 
D)  Qualitative method is used to investigate reason for something. 
A)  Qualitative data may be subjective in part, but analysis of such data should not be. 
B)  Qualitative method is used to investigate strength of relationship between two or more variables. 
C)  In a qualitative study, coding has a role of organising and sorting data. 
D)  Qualitative method is used to investigate reason for something.

Question 20

A major objective in the code-building process is to accurately transfer the meanings from written responses to numeric codes.

Accepted Answer

A) True 
 B)False

Which of the following is not an interrelated rule to make dataset tidy?

When coding multiple-response questions where respondents are asked to tick all answers that apply, each option is assigned a number according to its listed sequence.

Open-ended questions are usually not suitable for telephonic interviews.

Data analysis is process of cleaning and transforming raw data prior to analysis.

Which of the following involves systematic looking for suspicious features in assessment questionnaires and databases?

Closed-ended questions should be avoided in survey questionnaire.

Which of the following coding strategy refers to traditional technique of making photocopy of all transcripts and pasting them onto cards.

Raw data requires coding before the analysis.

Which of the following is not a possible way for detecting fraudulent responses?

One should never substitute missing value to:

What is always helpful for understanding distribution of data?

Which of the following approach a researcher can use in Qualtrics so that respondent do not see the question that researcher do not want them to

Codes that are established before examining the data are known as:

Coding is an assignment of numerical scores or classifying symbols to data.

Data scientists and data analysts report that between 60% and 80% of their time is spent on data analysis.

Qualitative data may be subjective in parts, as well as its analysis.

The purpose of coding is to ensure that the data are complete, consistent and readable.

When coding qualitative data, a researcher may come across terms used by the respondent that have a particular meaning and significance to the setting. This is known as a(n):

Which of the following statement is not true about qualitative research?

A major objective in the code-building process is to accurately transfer the meanings from written responses to numeric codes.

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Sampling: Sample Design and Sample Size

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Multivariate Statistical Analysis

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters

Exam 11: Data Preparation

Which of the following is not an interrelated rule to make dataset tidy?

When coding multiple-response questions where respondents are asked to tick all answers that apply, each option is assigned a number according to its listed sequence.

Open-ended questions are usually not suitable for telephonic interviews.

Data analysis is process of cleaning and transforming raw data prior to analysis.

Which of the following involves systematic looking for suspicious features in assessment questionnaires and databases?

Closed-ended questions should be avoided in survey questionnaire.

Which of the following coding strategy refers to traditional technique of making photocopy of all transcripts and pasting them onto cards.

Raw data requires coding before the analysis.

Which of the following is not a possible way for detecting fraudulent responses?

One should never substitute missing value to:

What is always helpful for understanding distribution of data?

Which of the following approach a researcher can use in Qualtrics so that respondent do not see the question that researcher do not want them to

Codes that are established before examining the data are known as:

Coding is an assignment of numerical scores or classifying symbols to data.

Data scientists and data analysts report that between 60% and 80% of their time is spent on data analysis.

Qualitative data may be subjective in parts, as well as its analysis.

The purpose of coding is to ensure that the data are complete, consistent and readable.

When coding qualitative data, a researcher may come across terms used by the respondent that have a particular meaning and significance to the setting. This is known as a(n):

Which of the following statement is not true about qualitative research?

A major objective in the code-building process is to accurately transfer the meanings from written responses to numeric codes.

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Sampling: Sample Design and Sample Size

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Multivariate Statistical Analysis

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters