Exam 2: Problem Definition and the Research Process

Sampling often includes data collection.

An unproven proposition is known as theory.

Consider the statement, 'Social media advertising is driving the sales growth of a new product.' Which types of variables are 'social media advertising' and 'sales growth of a new product', respectively?

A small scale research project that collects data from respondents as planned in the full study, as a sort of dry run is called sampling.

Research objectives cannot be developed until managers and researchers agree upon the 'business problem' that will be addressed through research.

The selection of a basic research design covers all, except:

Distributors complaint that the prices are too high is an example of a true problem.

Which of the two are similar?

The overall evaluation of a research design includes all, except:

'In what ways we can price our new product?' is an example of a decision statement.

The quantitative research process can begin without defining a problem.

'There is a positive relationship between packaging aesthetics and product quality' This statement is an example of a:

A researcher's version of a marketing problem is called hypothesis.

Dummy tables are representations of actual tables that appears in the research proposal.

The statement, 'High price has a positive impact on brand image' is an example of a:

'Older members of the residents no longer swim': This statement is an example of a:

Which of the following is not part of defining a problem?

'Consumers prefer taste of a competitor's brand.' This statement is an example of a:

The iceberg principle illustrates that many marketing problems are neither visible nor understood by marketing managers.

The first step in defining a problem is to ascertain the decision-maker's objectives?'