Question 1

A census is always more accurate than a sample study.

Accepted Answer

A) True 
 B)False  False

Question 2

An investigation of all the individual elements that make up a population is called:

Accepted Answer

A)  sample 
B)  census 
C)  strata 
D)  sampling frame 
A)  sample 
B)  census 
C)  strata 
D)  sampling frame B

Question 3

Asking the wrong questions can create sampling frame errors.

Accepted Answer

A) True 
 B)False  False

Question 4

Cluster sampling is frequently used when lists of the sample population are not available.

Accepted Answer

A) True 
 B)False

Question 5

The accuracy of probability samples depends on the accuracy of the sampling frame.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following non-probability sample is extensively used for research with very low cost?

Accepted Answer

A)  Convenience sampling 
B)  Judgement sampling 
C)  Respondent-driven sampling 
D)  Time-location sampling 
A)  Convenience sampling 
B)  Judgement sampling 
C)  Respondent-driven sampling 
D)  Time-location sampling

Question 7

Random sampling errors and systematic errors related to the sampling process can combine to produce a sample that is not representative of the population of interest.

Accepted Answer

A) True 
 B)False

Question 8

Population size has the largest effect on sample size.

Accepted Answer

A) True 
 B)False

Question 9

Sampling from a consumer panel typically yields a low response rate.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following sampling procedures is useful for certain types of forecasting, and ensures that the sample is guaranteed to meet a specific objective?

Accepted Answer

A)  Snowball sampling 
B)  Quota sampling 
C)  Judgment sampling 
D)  Convenience sampling 
A)  Snowball sampling 
B)  Quota sampling 
C)  Judgment sampling 
D)  Convenience sampling

Question 11

Which of the following is not one of the criteria used to determine the sample design?

Accepted Answer

A)  Degree of accuracy 
B)  Skill of the researcher 
C)  Geographic scale 
D)  Time 
A)  Degree of accuracy 
B)  Skill of the researcher 
C)  Geographic scale 
D)  Time

Question 12

Which of the following factors does not have a major effect on sample size?

Accepted Answer

A)  Confidence interval 
B)  Population size 
C)  Confidence level 
D)  Population variance 
A)  Confidence interval 
B)  Population size 
C)  Confidence level 
D)  Population variance

Question 13

Periodicity is a common problem with using a systematic sampling method.

Accepted Answer

A) True 
 B)False

Question 14

In purposive sampling, additional respondents are obtained from initial respondent referrals.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following sample is used when list of the sample population is unavailable?

Accepted Answer

A)  Systematic sampling 
B)  Simple random sampling 
C)  Cluster sampling 
D)  Stratified sampling 
A)  Systematic sampling 
B)  Simple random sampling 
C)  Cluster sampling 
D)  Stratified sampling

Question 16

The major advantage of panel sample is ability to control the sample.

Accepted Answer

A) True 
 B)False

Question 17

As sample size increases, systematic sampling error decreases.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following sampling techniques is ideal for obtaining a large number of completed questionnaires quickly and economically?

Accepted Answer

A)  Cluster sampling 
B)  Convenience sampling 
C)  Stratified sampling 
D)  Judgment sampling 
A)  Cluster sampling 
B)  Convenience sampling 
C)  Stratified sampling 
D)  Judgment sampling

Question 19

A sampling frame is:

Accepted Answer

A)  a subset of a larger population. 
B)  a list of elements from which a sample may be drawn. 
C)  the number of sampling units accidentally omitted from the sample list. 
D)  any complete group of entities that share some common set of characteristics. 
A)  a subset of a larger population. 
B)  a list of elements from which a sample may be drawn. 
C)  the number of sampling units accidentally omitted from the sample list. 
D)  any complete group of entities that share some common set of characteristics.

Question 20

Which of the following statements is true?

Accepted Answer

A)  Systematic errors cannot be controlled by the researcher, but can be estimated through statistical testing. 
B)  A problem may arise with cluster sampling if the characteristics and attitudes of the elements within the cluster are heterogeneous. 
C)  If the elements of the population are quite similar, only a small sample is needed to accurately portray the characteristic of interest. 
D)  A census is always more accurate than a sample study. 
A)  Systematic errors cannot be controlled by the researcher, but can be estimated through statistical testing. 
B)  A problem may arise with cluster sampling if the characteristics and attitudes of the elements within the cluster are heterogeneous. 
C)  If the elements of the population are quite similar, only a small sample is needed to accurately portray the characteristic of interest. 
D)  A census is always more accurate than a sample study.

A census is always more accurate than a sample study.

An investigation of all the individual elements that make up a population is called:

Asking the wrong questions can create sampling frame errors.

Cluster sampling is frequently used when lists of the sample population are not available.

The accuracy of probability samples depends on the accuracy of the sampling frame.

Which of the following non-probability sample is extensively used for research with very low cost?

Random sampling errors and systematic errors related to the sampling process can combine to produce a sample that is not representative of the population of interest.

Population size has the largest effect on sample size.

Sampling from a consumer panel typically yields a low response rate.

Which of the following sampling procedures is useful for certain types of forecasting, and ensures that the sample is guaranteed to meet a specific objective?

Which of the following is not one of the criteria used to determine the sample design?

Which of the following factors does not have a major effect on sample size?

Periodicity is a common problem with using a systematic sampling method.

In purposive sampling, additional respondents are obtained from initial respondent referrals.

Which of the following sample is used when list of the sample population is unavailable?

The major advantage of panel sample is ability to control the sample.

As sample size increases, systematic sampling error decreases.

Which of the following sampling techniques is ideal for obtaining a large number of completed questionnaires quickly and economically?

A sampling frame is:

Which of the following statements is true?

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Data Preparation

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Multivariate Statistical Analysis

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters

Exam 10: Sampling: Sample Design and Sample Size

A census is always more accurate than a sample study.

An investigation of all the individual elements that make up a population is called:

Asking the wrong questions can create sampling frame errors.

Cluster sampling is frequently used when lists of the sample population are not available.

The accuracy of probability samples depends on the accuracy of the sampling frame.

Which of the following non-probability sample is extensively used for research with very low cost?

Random sampling errors and systematic errors related to the sampling process can combine to produce a sample that is not representative of the population of interest.

Population size has the largest effect on sample size.

Sampling from a consumer panel typically yields a low response rate.

Which of the following sampling procedures is useful for certain types of forecasting, and ensures that the sample is guaranteed to meet a specific objective?

Which of the following is not one of the criteria used to determine the sample design?

Which of the following factors does not have a major effect on sample size?

Periodicity is a common problem with using a systematic sampling method.

In purposive sampling, additional respondents are obtained from initial respondent referrals.

Which of the following sample is used when list of the sample population is unavailable?

The major advantage of panel sample is ability to control the sample.

As sample size increases, systematic sampling error decreases.

Which of the following sampling techniques is ideal for obtaining a large number of completed questionnaires quickly and economically?

A sampling frame is:

Which of the following statements is true?

The Role of Marketing Research and the Research Process

Problem Definition and the Research Process

Qualitative Research

Secondary Research and Big Data

Survey Research

Observation

Experimental Research and Test Marketing

Measurement

Questionnaire Design

Data Preparation

Univariate Statistical Analysis: a Recap of Inferential Statistics

Bivariate Statistical Analysis: Tests of Differences

Bivariate Statistical Analysis: Tests of Association

Multivariate Statistical Analysis

Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up

Filters