Exam 13: Bivariate Statistical Analysis: Tests of Differences
Exam 1: The Role of Marketing Research and the Research Process60 Questions
Exam 2: Problem Definition and the Research Process60 Questions
Exam 3: Qualitative Research63 Questions
Exam 4: Secondary Research and Big Data60 Questions
Exam 5: Survey Research62 Questions
Exam 6: Observation63 Questions
Exam 7: Experimental Research and Test Marketing74 Questions
Exam 8: Measurement65 Questions
Exam 9: Questionnaire Design58 Questions
Exam 10: Sampling: Sample Design and Sample Size64 Questions
Exam 11: Data Preparation67 Questions
Exam 12: Univariate Statistical Analysis: a Recap of Inferential Statistics63 Questions
Exam 13: Bivariate Statistical Analysis: Tests of Differences51 Questions
Exam 14: Bivariate Statistical Analysis: Tests of Association68 Questions
Exam 15: Multivariate Statistical Analysis66 Questions
Exam 16: Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up50 Questions
Select questions type
A packaged-goods company wishes to know which of the three packaging types is most effective for consumers in control group vs uncontrolled group setting. This can be measured through paired samples t-test.
Free
(True/False)
4.8/5
(40)
Correct Answer:
True
To examine changes in attitudes among an experimental group in a pretest-post-test design, an independent samples t-test would be appropriate.
Free
(True/False)
4.9/5
(36)
Correct Answer:
False
In an analysis of variance, the variability of the group means about a grand mean is calculated by:
Free
(Multiple Choice)
4.8/5
(41)
Correct Answer:
D
If the F-value is large, the results are likely to be insignificant.
(True/False)
4.8/5
(31)
When the sample size is large, the Z-test is a close approximation to the t-test.
(True/False)
4.9/5
(36)
Red Cross Blood Service hypothesise that men make, on average, a higher number of donor visits per year than women. To examine this hypothesis, an appropriate statistical test would be a(n):
(Multiple Choice)
4.7/5
(37)
Given the limitation of group heterogeneity in experimental designs, researchers may wish to use some kind of pre-test posttest design.
(True/False)
4.8/5
(32)
In comparing the difference of the means between two groups, the null hypothesis can be stated as:
(Multiple Choice)
4.8/5
(40)
If dependent variable is a ranking data, then which of the following test is applied?
(Multiple Choice)
4.7/5
(36)
In the independent samples t-test, the variances are assumed to be equal for the two samples when the significant value of the 'Levene's test for equality of variances' is significant.
(True/False)
4.9/5
(37)
An ANOVA is applied on one metric variable and one non-metric variable with two groups.
(True/False)
4.9/5
(33)
In an analysis of variance, the systematic variation of scores between the groups is due to individual differences.
(True/False)
4.8/5
(33)
To test differences in means between two or more groups, we need to ensure that the variable we are taking the mean of is ordinal-scaled.
(True/False)
4.9/5
(32)
The t-test is used when the number of observations (sample size) in one or both groups is ______ and the population standard deviation is ___________.
(Multiple Choice)
4.7/5
(42)
Suppose you used a 9-point rating scale to compare men who had an annual income over $50 000 (Group 1) with men who had an annual income less than or equal to $50 000 (Group 2) on their liking of a new product. If you studied 40 men in Group 1 and they had a mean of 7 and a standard deviation of 2.5, while the 35 men in Group 2 had a mean of 5 and a standard deviation of 1.4, what is the approximate value of using the t-test?
(Multiple Choice)
4.9/5
(29)
Suppose a researcher wished to determine whether sales had improved since a recent promotions campaign by comparing the sales averages before and after the campaign to evaluate its effectiveness. Which of the following statistical tests would you suggest?
(Multiple Choice)
4.9/5
(32)
A brand manager would like to determine if males are more frequent purchasers of the company's product than females. Which of the following statistical tests is appropriate?
(Multiple Choice)
4.9/5
(31)
A t-test is used when the sample size in both groups is relatively large and the population standard deviation is known.
(True/False)
4.9/5
(34)
Showing 1 - 20 of 51
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)