Question 1

The clothing style worn by tweens reflects that of their parents.

Accepted Answer

A) True 
 B)False  False

Question 2

The Gramm-Leach-Bliley Act is an important law designed to:

Accepted Answer

A)  protect the channels of commerce 
B)  restrict alcohol and tobacco advertising 
C)  eliminate certain products from being advertised on children's television programs 
D)  protect consumers from identity theft 
E)  penalize marketers selling merchandise with counterfeit brand names 
A)  protect the channels of commerce 
B)  restrict alcohol and tobacco advertising 
C)  eliminate certain products from being advertised on children's television programs 
D)  protect consumers from identity theft 
E)  penalize marketers selling merchandise with counterfeit brand names D

Question 3

Baby boomers state that "old age" officiall begins at 65.

Accepted Answer

A) True 
 B)False  False

Question 4

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous products of a specific type.

Accepted Answer

A)  Federal Trade Commission 
B)  Consumer Product Protection Commission 
C)  U.S.Justice Department 
D)  Food and Drug Administration 
E)  American Safety League 
A)  Federal Trade Commission 
B)  Consumer Product Protection Commission 
C)  U.S.Justice Department 
D)  Food and Drug Administration 
E)  American Safety League

Question 5

The higher your _____,the higher your purchasing power:

Accepted Answer

A)  gross income 
B)  social class 
C)  disposable income 
D)  cost of living 
E)  inflation index 
A)  gross income 
B)  social class 
C)  disposable income 
D)  cost of living 
E)  inflation index

Question 6

When Universal Studios Japan opened,health inspectors discovered the theme park had piped industrial-use water not suitable for drinking into its drinking fountains.The problem was unanticipated and costly to repair.This is primarily an example of how _____ factors can cause a business to incur unexpected costs.

Accepted Answer

A)  social 
B)  economic 
C)  competitive 
D)  cultural 
E)  political and legal 
A)  social 
B)  economic 
C)  competitive 
D)  cultural 
E)  political and legal

Question 7

What is the CPSC? How does it affect marketing?

Accepted Answer

The Consumer Product Safety Commission (

Question 8

All of the following are promotional messages created to resonate with baby boomers,EXCEPT:

Accepted Answer

A)  connecting with their sense of themselves as trailblazers 
B)  focusing on their lives,not their ages 
C)  linking the brand with a major life event 
D)  marketing to boomers' tendencies as big spenders 
E)  knowing that boomers are jaded students of ads 
A)  connecting with their sense of themselves as trailblazers 
B)  focusing on their lives,not their ages 
C)  linking the brand with a major life event 
D)  marketing to boomers' tendencies as big spenders 
E)  knowing that boomers are jaded students of ads

Question 9

A(n)_____ is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to traditional stereotypes.

Accepted Answer

A)  aggregated lifestyle 
B)  component lifestyle 
C)  psychographic mode of living 
D)  demographically defined lifestyle 
E)  targeted lifestyle 
A)  aggregated lifestyle 
B)  component lifestyle 
C)  psychographic mode of living 
D)  demographically defined lifestyle 
E)  targeted lifestyle

Question 10

The Home Depot has unveiled a new campaign titled True Stories,a series of online videos and TV ads telling the stories of women who faced challenging personal circumstances and took it upon themselves to complete home improvement projects-with Home Depot's help,of course.Which of the following events probably had the greatest impact on Home Depot's new marketing strategy?

Accepted Answer

A)  The growing number of one-child families 
B)  The increasing number of immigrants from Northern Europe 
C)  The growing number of people on the Internet 
D)  The increasing number of working women 
E)  The growing number of people of retirement age who are continuing work 
A)  The growing number of one-child families 
B)  The increasing number of immigrants from Northern Europe 
C)  The growing number of people on the Internet 
D)  The increasing number of working women 
E)  The growing number of people of retirement age who are continuing work

Question 11

When Miriam went to the specialist,she was asked to sign several official forms that the receptionist handed her so that her primary care doctor could be given the results of her medical examination.The law that requires her permission for the physician's office to hand out personal information about her is the result of legislation determined to:

Accepted Answer

A)  protect the channels of commerce 
B)  restrict medical advertising 
C)  eliminate health services from local jurisdiction 
D)  protect consumers from identity theft 
E)  penalize marketers for selling unwanted services 
A)  protect the channels of commerce 
B)  restrict medical advertising 
C)  eliminate health services from local jurisdiction 
D)  protect consumers from identity theft 
E)  penalize marketers for selling unwanted services

Question 12

Four dollar a gallon gasoline was unimaginable when mechanical gas pumps first appeared in the United States in the 1930s.Their spinning dials cannot register sales beyond $99.99,which will not fill up many SUVs.The pumps can be modernized for about $650,but the company that provides this service has a huge backlog.This is an example of how _____ factors affect small convenience stores and service stations.

Accepted Answer

A)  technological and cultural 
B)  competitive and natural 
C)  economic and technological 
D)  cultural and economic 
E)  demographic and marketing mix 
A)  technological and cultural 
B)  competitive and natural 
C)  economic and technological 
D)  cultural and economic 
E)  demographic and marketing mix

Question 13

An economic recession increases demand for products and services.

Accepted Answer

A) True 
 B)False

Question 14

Dog Spa
Kelly Tumlin wants to open a dog grooming salon that will offer healthy,natural pet care and holistic pet products.All of the products sold at the salon will be of the highest quality and made of all-natural ingredients..Tumlin wants to pamper pets just like a spa pampers their owners.To determine the feasibility of the grooming salon,Tumlin hired a marketing researcher who studied all the market information available and determined that single,white-collar workers between the ages of 30 and 60 were the most likely people to use the services proposed by Tumlin.The researcher also determined the west side of the city offers the best location for the enterprise even though zoning regulations are much stricter in that area.
-Refer to Dog Spa.Tumlin is developing a strategic marketing plan to cover the first five years of the salon's business.She must be sure to consider which of the following uncontrollable factors in her plan?

Accepted Answer

A)  Place or distribution factors 
B)  Media buying factors 
C)  Demographic factors 
D)  Dining area layout factors 
E)  Pricing for services 
A)  Place or distribution factors 
B)  Media buying factors 
C)  Demographic factors 
D)  Dining area layout factors 
E)  Pricing for services

Question 15

Juan is a marketing professor researching consumer decision-making processes.Specifically,he is examining if including a picture in a print advertisement is more effective than not including a picture in influencing readers' attitude toward the advertisement and brand advertised.He is not researching any specific brand,but rather he is interested in testing Dual Coding theory that predicts that pictures will have a more positive impact on attitudes.Juan is conducting _____ research.

Accepted Answer

A)  secondary 
B)  basic 
C)  applied 
D)  complex 
E)  synergistic 
A)  secondary 
B)  basic 
C)  applied 
D)  complex 
E)  synergistic

Question 16

Commercial truck drivers have suffered financially as a result of increasing diesel fuel.As they look for ways to make their trucks perform more efficiently,manufacturers have created truck body designs that are more aerodynamically sound.This is an example of how _____ factors can help during recessionary periods.

Accepted Answer

A)  technological 
B)  competitive 
C)  economic 
D)  cultural 
E)  demographic 
A)  technological 
B)  competitive 
C)  economic 
D)  cultural 
E)  demographic

Question 17

Describe some basic characteristics of the African American market.

Accepted Answer

The African American market is youthful

Question 18

In general,Hispanic Americans:

Accepted Answer

A)  prefer to buy American products rather than brands found in their homelands,because they want to be "real Americans" 
B)  are much older than the general U.S.population 
C)  tend to be very brand loyal 
D)  respond unfavorably to advertising targeted directly at them 
E)  are highly aware of most mainstream U.S.brands 
A)  prefer to buy American products rather than brands found in their homelands,because they want to be "real Americans" 
B)  are much older than the general U.S.population 
C)  tend to be very brand loyal 
D)  respond unfavorably to advertising targeted directly at them 
E)  are highly aware of most mainstream U.S.brands

Question 19

Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.

Accepted Answer

A)  target market 
B)  buying center 
C)  mass market 
D)  consumer sample 
E)  aggregated demography 
A)  target market 
B)  buying center 
C)  mass market 
D)  consumer sample 
E)  aggregated demography

Question 20

Which type of research attempts to develop new or improved products?

Accepted Answer

A)  Basic 
B)  Synergistic 
C)  Secondary 
D)  Primary 
E)  Applied 
A)  Basic 
B)  Synergistic 
C)  Secondary 
D)  Primary 
E)  Applied

The clothing style worn by tweens reflects that of their parents.

The Gramm-Leach-Bliley Act is an important law designed to:

Baby boomers state that "old age" officiall begins at 65.

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous products of a specific type.

The higher your _____,the higher your purchasing power:

What is the CPSC? How does it affect marketing?

All of the following are promotional messages created to resonate with baby boomers,EXCEPT:

A(n)_____ is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to traditional stereotypes.

An economic recession increases demand for products and services.

Describe some basic characteristics of the African American market.

In general,Hispanic Americans:

Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.

Which type of research attempts to develop new or improved products?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 4: The Marketing Environment

The clothing style worn by tweens reflects that of their parents.

The Gramm-Leach-Bliley Act is an important law designed to:

Baby boomers state that "old age" officiall begins at 65.

The _____ is the federal government agency charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous products of a specific type.

The higher your _____,the higher your purchasing power:

What is the CPSC? How does it affect marketing?

All of the following are promotional messages created to resonate with baby boomers,EXCEPT:

A(n)_____ is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to traditional stereotypes.

An economic recession increases demand for products and services.

Describe some basic characteristics of the African American market.

In general,Hispanic Americans:

Colorific recently began competing with Crayola coloring products.At the beginning of the school year,the _____ for Colorific products consists of back-to-school shoppers.

Which type of research attempts to develop new or improved products?

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters