Exam 15: Retailing

Amy received a phone call last night during supper.The caller wanted her to attend a meeting to learn about timeshares.Since Amy had never thought of purchasing this type of product before she received the call,this is obviously an example of _____ telemarketing.

Southwestern Company recruits and trains college students to sell educational reference books,software,and children's books door-to-door.This form of nonstore retailing is called:

Which type of retail store would typically have the highest labor costs?

As a general rule of thumb,a retailer that has a high gross margin will have:

A retail establishment can be classified according to its ownership,level of service,product assortment,and price.

Which U.S.retailer is the number one sales volume retailer in the world?

Retailing can be defined as all activities directly related to the sale of goods and services to the ultimate consumer for personal,nonbusiness use.

The _____ of retail stores is a key factor in their success;the goal is to use all space in the store effectively,including aisles,displays,and even nonselling areas.

Marketers who use nonstore retailing no longer have to worry about the "place" element of the four Ps.

The first task of developing a retail strategy is to:

The merchandise mix:

Franchisors usually allow franchisees to alter their business format slightly in foreign markets.

Which of the following statements about nonstore retailing is true?

A retail operation that has a 90,000-square-foot facility,that houses a florist,baker,bank,craft shop,photo finisher,dry cleaner,and pharmacy under the same roof as grocery and household items is correctly called a:

Susan Adams makes children's clothing.She is also the sales representatives and sets up parties and fashion shows at homes of mothers to demonstrate the quality and value of her clothing.Susan is using:

The number of different varieties of fishing lures carried by the Angler's Store refers to the store's:

Define retailing and list the factors that are used to classify retail operations.

The Mad Stencilist has decided to demonstrate how to use its products to create custom gift tags on a local cable television channel and encourage shoppers to call a toll-free number to purchase the merchandise with a credit card.This form of retailing is called a(n):

When opening a new retail operation,the retailer needs to consider all of the following factors EXCEPT:

Discount stores are retail chains that compete on the basis of low prices,high turnover,and high volume.Name and briefly describe four types of discounters,and give an example of each type.