Exam 14: Developing and Pricing Goods and Services

A pickup truck can be classified as either a consumer good or an industrial good.

The apple is Apple Computer's:

One of the reasons why companies create the position of brand manager is to:

Sales of mobile phones in the United States are still increasing, but the rate of growth has slowed. Sales are expected to peak somewhat soon in the U.S. Based on this information, mobile phones are in what stage of the product life cycle in the U.S.?

Shuichi owns and operates his own sushi bar. His fixed costs would include rent, insurance, and property taxes.

Operating in the southwestern states, Lancer Airlines hopes to avoid entering the price war that currently is taking place between several airlines on the east coast. The best strategy to avoid severe price competition is to:

In evaluating a total product offer, value enhancers such as service, guarantees, reputation of the seller, etc. are as important to customers as the basic product.

Brand __________ refers to the loyalty, perceived quality, and emotions people associate with a given brand name.

The reputation of the manufacturer and the retail store surroundings are considered part of the value enhancers of a total product offer.

Suits for Success is a men's clothing store in a large suburban shopping mall. The managers of the store know that their customers usually comparison shop, looking carefully at quality and price before deciding to buy. Armed with this information, Suits for Success carries quality clothing, offers competitive pricing, and friendly, helpful service. The target customers apparently view men's suits as a:

Capital items are industrial goods that are expensive and last a long time.

Firms utilize ________ when they attempt to add value to their product by offering service after the sale, product demonstrations, or interactive customer websites.

Pattie Bunz operates the Zestee Burgers restaurant. The cost of pickles, onions, buns, catsup, and meat patties would all be considered variable costs for her type of business.

A ________ has direct responsibility for all the elements of the marketing mix for one brand or product line.

The stages of the product life cycle are:

The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a:

The __________ on packages were intended to improve inventory control for businesses.

American Building Products is the largest cement company in the Midwest. When the firm raised its prices by 8 percent, all of its competitors soon announced they too were raising their prices by 8 percent. It appears this industry is influenced by a ________ strategy.

The two types of industrial goods are production goods and unsought goods.

Which of the following is a relevant criterion for the product screening process?