Exam 6: Consumer Behavior

There are approximately 1 billion people living in India.Only about 200 million of these people earn more than the equivalent of $1,000 per year.According to Maslow's hierarchy,most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Marketers often use the principles and theories from other disciplines to understand consumer actions and develop marketing strategies.According to the text,what disciplines are most useful to marketers trying to understand consumer behavior?

To attract and maintain habitual purchasers,marketers spend considerable effort

Provide two decision-making examples: one of an occasion when a consumer might use a compensatory decision rule,and one when the consumer might use a noncompensatory decision rule.For each,briefly identify the characteristics of the decision that would make a compensatory or noncompensatory rule the best choice.Be specific.

A home security company will advertise the need for home surveillance products to appeal to which level of Maslow's Hierarchy of Needs?

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would consider only those brands she could buy at her local Best Buy electronics store.This represents Maya's __________ set.

The consumer buying process begins when

There are five types of risks associated with purchase decisions.Which of the following best describes a situation where your new car stalls in the middle of a busy intersection?

Often political candidates position themselves as "outsiders," not part of the establishment.These candidates assume that voters have a negative attitude toward incumbent politicians (i.e.,those currently in office).Describe three components of attitudes voters might have toward incumbent politicians.

Ryan believes he is responsible for his actions,and he will conduct extensive searches before making a purchase.Michael's favorite phrase,when confronted by the need to make a decision,is "Whatever." In marketing terms,Ryan is said to have a(n)__________ and Michael,a(n)__________.

Learning refers to a change in a person's thought process or behavior that arises from

A reference group may have direct or indirect influence on your attitude toward a particular clothing store.