Exam 5: Analyzing the Marketing Environment

An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle.Identify the social trend being addressed by Uncle Ben's.

What is most likely to happen when inflation increases?

When studying culture,the challenge for marketers is to determine whether culture

Which of the following is an example of greenwashing?

Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through

Name the various social trends that impact marketing,and give one example that demonstrates how each one influences marketing practices.

The center of all marketing efforts is

When Diana went to college,tuition was $650 per semester.Now that same college charges $6,500 per semester.This number reflects a persistent increase in price known as

The firms that work along with the focal firm to provide goods and services to consumers are viewed as

Which generation's members are also known as Millennials?

Which ethnic group in the United States tends to earn more,have more schooling,and be more likely to be professionally employed or own a business?

When considering the use of a radio commercial in England that was designed for U.S.markets,a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries?

The Mayo Clinic in Minnesota is known for top-quality medical care.For decades,even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services.The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville,Florida,and elsewhere.This is an example of a firm focusing its efforts on satisfying customer needs that

Which statement about the changing ethnicity in the United States is true?

When analyzing the immediate environment and the macroenvironment,marketers must be careful to keep the firm at the center of all analyses.

At almost every major university,some group on campus pressures the university to become "greener." What does this mean? What does it usually involve? Why would a university want to become greener?

The first "latchkey" children belong to which generational cohort?

Marketers wanting to use social media to reach consumers should understand that people in the _______ group were born into a world that was already full of electronic gadgets and digital technologies such as the Internet and social networks.

A firm's macroenvironment includes all of the following except

Insight Guides,a line of travel books,provides travelers with background information about people's beliefs,values,and customs in various parts of the world.Insight's books educate travelers about a country's