Exam 6: Consumer Behavior

Jennifer's spending decisions are heavily influenced by her family,her peers,and her religious education.These influences on her spending decisions are all ________ influences.

Marketers are particularly interested in postpurchase behavior because it

Jordana is a travel agent.Whenever she sells an expensive vacation package,she encourages the customer to buy travel insurance,which provides reimbursement in case of trip cancellation due to illness or another emergency.Jordana is trying to reduce her customers' __________ risk.

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his

Marketers fear negative word of mouth because when consumers are dissatisfied,they

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

As manager of a local donut shop,Arnie greets his regular customers by name and often begins making their order when he sees them drive into the parking lot.Arnie knows habitual purchasers with strong store loyalty are great customers.

According to Maslow's hierarchy of needs,safety needs are the needs that people first seek to meet.

Demonstrate your understanding of the terms internal locus of control and external locus of control by giving an example of each.

Americans often equate "bigger" with "better," and prefer larger cars,TV screens,homes,even meals.Researchers suspect that in doing so,we are trying to reduce __________ risk in the consumer decision process.

When Dee has business in Denver,she often goes out for a fancy meal.When deciding where to go,the restaurants she usually chooses are the local Thai restaurant and the elegant French restaurant.Do these two restaurants represent her universal,retrieval,or evoked set of choices?

Negative attitudes are typically difficult for marketers to change because

Another name for physiological risk is safety risk.

Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top.The three levels in between are

When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to

Last semester,Henri bought his textbooks over the Internet and saved a considerable amount of money.Classes start in a few days,and he needs to decide right away how and where to purchase his books.Henri will most likely engage in a(n)__________ process.

Marketers frequently design customer relationship management programs to

Vladimir decided not to purchase the iPod shuffle because he didn't think it would hold all of his songs.Vladimir was using his assessment of the iPod shuffle's financial risk in making his decision.

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles.These stars often become __________,influencing other consumers' behavior.

Stuart wanted to impress Janet with the perfect engagement ring.He had been saving money for months,and he noticed his attitudes and perceptions about diamond rings changing as he began paying attention to ads for rings.Marketers call this process