Exam 6: Consumer Behavior

For years Mark sold new cars,but he and his wife recently grew tired of city life and moved to a beach town.Now he sells costume jewelry (made by his wife)at an open-air market near the ocean.To be successful,what will Mark have to recognize about the difference between consumers' problem-solving processes for cars and costume jewelry?

Limited problem solving usually relies on

One benefit of having satisfied customers is that they may spread positive word of mouth.

A consumer's external social environment includes

American visitors to the Indonesian island of Bali are often aghast when they see the sign for the Swastika resort.Americans associate the swastika symbol with Nazi Germany while Indonesians associate the symbol with the four major elements on Earth.The two groups have different

Consumers involved in habitual decision making engage in little conscious decision making.

The shared meanings,beliefs,morals,values,and customs of a group of people constitute its

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time shopping for a new camera,Martha simply purchased another camera just like her old one.For Martha,the __________ was low.

Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of

Jonathan prefers shirts made with 100 percent cotton,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses __________ to decide which shirts to buy.

When Karen realized her dog had fleas,Karen was faced with

Though he has never owned a Jaguar,Jerry thinks they are poorly made and have many mechanical problems.For Jaguar to sell Jerry a car,the company would need to change the __________ component of Jerry's attitude.

Naomi knows that habitual purchasers make great customers for her coffee shop.How can Naomi attract and maintain habitual purchasers?

Mary will not consider purchasing an "American" car brand based on negative comments made by her parents; therefore,she has developed a negative attitude toward American brand cars.

Most big box retailers regularly move products from one aisle to another.They also put personal care products in the pharmacy area,many aisles away from the grocery products.They do this because consumers who spend more time walking through the store are likely to buy things they hadn't planned to buy,or make

When Roger decides which airline to use to fly from Baltimore to San Diego,he considers the price,number of stops,and frequent-flyer miles he will earn.However,earning frequent-flyer miles is the most important factor for him.Is Roger using a compensatory or noncompensatory decision rule? Explain your reasoning.

Barak is considering buying a hybrid car,but he's not sure that he believes the gas mileage estimates.Barak is concerned about

For which of the following purchases would consumers most likely engage in limited problem solving?

Postpurchase cognitive dissonance is especially likely for products that are

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her __________ set.