Exam 15: Distributing Products

One way marketing intermediaries improve marketing efficiency is by reducing the number of exchange relationships necessary to move goods through the channel of distribution.

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

Marketing manager Connie Smythe is concerned that her firm is doing a poor job of managing the movement of finished products to the final consumer.If Connie is right,her firm should work to improve its:

In the Spotlight on Small Business box in the chapter,Copart has found a ready market for its salvaged cars in the United States but has been unable to find a market globally due to distribution problems.

Compared to railroads and trucks,the biggest advantage offered by air transport is that it is:

__________ warehouses are used to hold products for a relatively long time.

One way a store selling high-def televisions might add ________ utility is to provide convenient delivery and set up to customers.

Seasonal goods are kept in storage warehouses.

A category killer is an extremely successful product that kills the sales of other products in its category in a retail store.

Franchise systems are one type of __________ distribution system.

In multilevel marketing,independent contractors who sell a product can increase their own incomes by recruiting _________ to also sell the product.

Rodney Halpern works in the marketing department of a major manufacturing firm.Much of his job involves managing the movement of materials,parts,and information from suppliers to his firm.He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers.These activities suggest that Rodney's job responsibilities focus on:

Because so many people work outside the home and aren't at home during the day,companies that use direct selling are sponsoring parties at workplaces to sell their products.

Supply chain management not only deals with the movement of materials,parts,and finished goods,it also manages the return of goods and recycling of materials when appropriate.

One thing that franchise systems,wholesaler-sponsored chains and retail cooperatives have in common is that they are all:

Denise Shipman works in the marketing department of a major manufacturing firm.She spends a great deal of time trying to coordinate the movement of materials,parts,finished goods,and information through all of the organizations involved in the distribution process.These activities suggest that Denise's job responsibilities focus on supply chain management.

Exclusive distribution is the use of only one retail outlet in a given geographic area.

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

__________ deals with moving finished products and information to business buyers and ultimate consumers.

Direct mail,telemarketing,and catalog sales are all common examples of: