Exam 15: Distributing Products

The characteristic that all forms of direct marketing have in common is that they:

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

TasteBest Spice Company was unable to get retailers to agree to a contractual arrangement to cooperate in the distribution process,so it took over all of the marketing functions for its products at grocery stores.The grocers like this arrangement because TasteBest provides outstanding marketing support for its products.TasteBest is using a(n)_________ system to distribute its products.

__________ may represent several producers in a specific territory,as long as they do not represent competing products.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

According to the Thinking Green box in the chapter,buying products from local producers is the real key to reducing carbon footprints.

Kumquat Computers is a major computer manufacturer that also owns all of the organizations in the channel of distribution for its computers,including a chain of Kumquat Direct retail stores.Kumquat is using a:

A(n)______________ distribution strategy uses only one retail outlet in a given geographic area.

Which of the following statements identifies a key advantage of direct marketing? Direct marketing:

One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct marketers is to place more emphasis on providing _________ utility.

Which of the following statements provides the most accurate distinction between an agent and a broker? Agents:

The entire collection of organizations that move goods and services from the source of raw materials to the final consumer is referred to as the supply chain.

Kidder Manufacturing wants to ship a large quantity of its goods across the country.They have contacted Wayback Shipping,Inc.to find out what the shipment would cost.Wayback has shown Kidder how it can arrange to use a combination of barges,trains,and trucks to complete the shipment at a low cost.Wayback's strategy is an example of:

The use of multiple modes of transportation to complete a single long-distance movement of freight is known as multi-carrier shipping.

Robbie Veath brings together buyers and sellers of used heavy construction equipment,and helps them negotiate the terms of the sale.However,Robbie never actually takes title to any of the equipment himself,nor does he provide any financing for the buyer.Robbie is acting as a:

A(n)__________ sells general merchandise directly from the manufacturer at a discount;items may be discontinued or have certain product flaws.

Retailers are marketing intermediaries who sell to ultimate consumers.

_________ involves planning,implementing,and controlling the physical flow of materials,final goods,and related information from points of origin to points of consumption to meet customer requirements at a profit.

The costs added by marketing intermediaries usually outweigh the value they create.

_____________ shipping is the term used when truck trailers are transported on rail flatcars.