Question 1

The effectiveness of magazine advertising is reduced by its:

Accepted Answer

A)  inflexibility. 
B)  inability to target specific markets. 
C)  brief life span. 
D)  higher total cost, relative to television advertising. 
A)  inflexibility. 
B)  inability to target specific markets. 
C)  brief life span. 
D)  higher total cost, relative to television advertising.

Question 2

The primary purpose of a pull strategy is to:

Accepted Answer

A)  offer rebates and discounts to retailers and wholesalers. 
B)  stimulate consumers to ask for a product, which then encourages retailers to stock it. 
C)  pull the distribution network together to minimize costs and maximize profits. 
D)  stimulate retailers to stock each product offered by a particular manufacturer. 
A)  offer rebates and discounts to retailers and wholesalers. 
B)  stimulate consumers to ask for a product, which then encourages retailers to stock it. 
C)  pull the distribution network together to minimize costs and maximize profits. 
D)  stimulate retailers to stock each product offered by a particular manufacturer.

Question 3

Which of the following media enables firms to quickly change their advertising message?

Accepted Answer

A)  Directories 
B)  Magazines 
C)  Newspapers 
D)  Television 
A)  Directories 
B)  Magazines 
C)  Newspapers 
D)  Television

Question 4

Businesses always welcome publicity because it presents the name of the firm and its products to the public for free.

Accepted Answer

A) True 
 B)False

Question 5

In evaluating the best advertising medium to reach a specific target market the clear choice is:

Accepted Answer

A)  cable television. 
B)  newspapers. 
C)  network television. 
D)  direct mail. 
A)  cable television. 
B)  newspapers. 
C)  network television. 
D)  direct mail.

Question 6

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n):

Accepted Answer

A)  internal marketing program. 
B)  integrated marketing communication system. 
C)  multilevel coordination plan. 
D)  stakeholder response system. 
A)  internal marketing program. 
B)  integrated marketing communication system. 
C)  multilevel coordination plan. 
D)  stakeholder response system.

Question 7

Mailing ads to nearby residents helps grocery stores reach their target market with information about special sales. This represents direct mail advertising.

Accepted Answer

A) True 
 B)False

The effectiveness of magazine advertising is reduced by its:

The primary purpose of a pull strategy is to:

Which of the following media enables firms to quickly change their advertising message?

Businesses always welcome publicity because it presents the name of the firm and its products to the public for free.

In evaluating the best advertising medium to reach a specific target market the clear choice is:

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n):

Mailing ads to nearby residents helps grocery stores reach their target market with information about special sales. This represents direct mail advertising.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Distributing Products

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Managing the Marketing Mix: Product, Price, Place and Promotion

Extension: Working Within the Legal Environment

Extension: Using Technology to Manage Information

Extension: Managing Risk

Extension: Managing Personal Finances

Filters

Exam 16: Using Effective Promotions

The effectiveness of magazine advertising is reduced by its:

The primary purpose of a pull strategy is to:

Which of the following media enables firms to quickly change their advertising message?

Businesses always welcome publicity because it presents the name of the firm and its products to the public for free.

In evaluating the best advertising medium to reach a specific target market the clear choice is:

Massachusetts Manufacturing has redesigned its promotional strategy. The company now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Massachusetts Manufacturing has adopted a(n):

Mailing ads to nearby residents helps grocery stores reach their target market with information about special sales. This represents direct mail advertising.

Taking Risks and Making Profits Within the Dynamic Business Environment

Understanding Economics and How It Affects Business

Doing Business in Global Markets

Demanding Ethical and Socially Responsible Behavior

How to Form a Business

Entrepreneurship and Starting a Small Business

Management and Leadership

Structuring Organizations for Todays Challenges

Production and Operations Management

Motivating Employees

Human Resource Management: Finding and Keeping the Best Employees

Dealing With Union and Employeemanagement Issues

Marketing: Helping Buyers Buy

Developing and Pricing Goods and Services

Distributing Products

Understanding Accounting and Financial Information

Financial Management

Using Securities Markets for Financing and Investing Opportunities

Money, Financial Institutions, and the Federal Reserve

Managing the Marketing Mix: Product, Price, Place and Promotion

Extension: Working Within the Legal Environment

Extension: Using Technology to Manage Information

Extension: Managing Risk

Extension: Managing Personal Finances

Filters