Exam 15: Distributing Products

A full-service wholesaler will provide suppliers with market information they can't afford or can't obtain themselves.

A distribution warehouse stores products for relatively long periods of time.

Agents and brokers and wholesalers are types of marketing intermediaries.

Traditional retailers can stay competitive with online retailers by being part of a unified system of distribution.

Clay Gates is a distribution specialist who has been looking at ways to improve the flow of parts and materials from his company's warehouses to the production line, and the movement of work in process throughout the company's factories. These efforts suggest that Clay's primary interest is in improving his company's inbound logistics.

In a(n) __________ distribution system the producer manages all of the marketing functions at the retail level.

Telemarketing is the sale of goods and services by telephone.

Although drop shippers own merchandise they have shipped to buyers, they do not actually handle, stock, or deliver this merchandise themselves.

A(n) ___________ distribution strategy distributes a product through only a preferred group of retailers in a given area.

Water transportation has benefits and drawbacks; for example, it is inexpensive but slow.

Telemarketing, catalog sales, and online shopping are all examples of direct marketing.

Drop shippers are limited function wholesalers that typically put together many small shipments to form a single larger shipment.

Marketing intermediaries add ________ utility to products by having them available when consumers want them.

__________ manages the movement of raw materials, parts, work in progress, finished goods and related information throughout the supply chain, as well as managing the return of goods when necessary and the recycling of goods when appropriate.

Which of the following statements about channels of distribution is most accurate?

_____________ shipping uses several different modes of transportation to complete a single long-distance movement of freight.

In multilevel marketing upliners recruit downliners and receive a commission on the sales their downliners make.

Soundworthy Stereo is a producer of high-quality speakers. The company sells its products through a few preferred retailers in any geographic area. Soundworthy uses a selective distribution strategy.

____________ put many small shipments together to create a single large shipment that can be transported more cost-efficiently to the final destination.

Marketers normally provide form, time, place, information and service utility, but they are seldom involved in providing possession utility.