Exam 3: Planning a Successful Web Site: Part 1

You should refer to your site's goals and objectives constantly as you complete its design plan.

You could have a combination of ____ goals for your site.

After identifying your Web site's goals, the next step is to determine the site's ____________________.

Critical Thinking Questions Case 3-1 You are a professional Web designer and have volunteered your services to help a local charitable organization create a Web site. During the second meeting with the organization's director, she asks for help in defining just who will visit the new site and why they might choose to do so. You suggest that she ____.

A ____ is a series of pages originally developed to graphically present scenes for a movie or television program that also is used to visualize a Web site's structure.

To create a successful Web site, assess your target audience's wants, needs, and expectations and then design your site to satisfy them.

A(n) ____ is a popular type of animation created using Adobe Flash CS3 or similar software.

A(n) ____ is a code fragment that creates dynamic Web page content.

Which of the following is a target audience demographic characteristic?

____ can help you deliver a message and/or prompt an action beyond the capabilities of text alone, as shown in the accompanying figure.

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain ____.

A ____ site structure organizes Web pages in a specific order.

A(n) ____ site structure does not arrange its pages in a specific order.

Many Web sites have multiple ____________________ audiences.

____________________ are those methods you will choose to accomplish the site's goals.

The second step in developing your Web site design plan is to identify the site's target audience.

Which of the following is a target audience psychographic characteristic?

A home page hyperlink provides keyword search capability for the site's pages.

A formal, written purpose statement summarizes your site's goals and objectives.

Web site visitors typically love splash or entry pages.