Exam 3: Planning a Successful Web Site: Part 1

____ frequently is used as an extremely effective, low-bandwidth alternative to video.

Always remember that you are designing a site to meet your own needs and expectations, not those of your target audience.

Often branding is so successful that a company then becomes synonymous with or symbolizes a specific product or service.

To assist visitors in finding information at large sites, the home page often includes a(n) _____________________.

Using the accompanying figure, define a flowchart and discuss the role of flowcharting in developing a Web development design plan.

A site's ____ should contain elements that establish the site's visual identity.

Which of the following home page content elements answers visitors' Where? questions?

A successful Web site provides content to satisfy its target audience's ____ and meet its target audience's expectations for an attractive and usable site.

Overall, ____________________ content will be relative, informative, and timely; accurate and of high quality; and usable.

Adding ____ to your Web site might require that your visitors install Web browser plug-ins.

____ is typically a primary component at most Web sites and should be chunked, whenever possible, for scannability.

Critical Thinking Questions Case 3-2 As a professional Web designer, you have been invited to speak to the Web design class at a local high school. After your presentation to the class, you conduct a short Q & A session with the students. During the Q & A session, a student asks why images are so commonly used on Web pages. You tell the class that Web page images, such as photographs, clip art, illustrations, and diagrams ____.

List the six steps you can follow to create a Web site design plan.

Although it is tempting to load up on content, you should base your choice of elements on how effectively they will contribute to your site's message.

Each underlying page at a site should provide a(n) ____________________ back to the site's home page, as shown in the accompanying figure.

Formulating a well-written purpose statement requires a clear understanding of a site's ____________________ and objectives.

Modified Multiple Choice Which of the following characteristics define who your site visitors are?

Before you begin to create your first Web page, you must take the time to develop a solid, detailed ____ for the Web site.

A user summary identifies potential Web site visitors by defining who they are and why they are likely to visit your site.