Exam 3: Planning a Successful Web Site: Part 1

A Web site generally includes multiple ____________________ pages that provide details to the summary information on the site's home page.

Which of the following Web sites is most likely to benefit from the inclusion of a splash page in support of the site's purpose and target audience expectations?

An underlying page should include most of the same ____ elements as its home page.

Although a site has multiple primary goals, it might also have a secondary goal.

To determine your target audience's wants, needs, and expectations, you should ask and answer a variety of questions in a process called a(n) ____.

Some large corporations such as DHL, shown in the accompanying figure, use a corporate ____________________ page that combines limited information and links with eye-catching images or animations to direct visitors to the home page at subsidiary sites.

Developing a formal user summary generally requires research to determine both demographic and psychographic characteristics.

Modified Multiple Choice Which of the following might be secondary goals for a B2C e-commerce site?

Typically, ____ clips incorporate the powerful components of movement and sound to express and communicate ideas.

A Web site's home page should contain elements that draw the visitor in and encourage further exploration.

Using the accompanying figure, identify the content on the Hallmark home page that answers a visitor's Who? What? and Where? questions about the site.

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable ____.

A home page should be different from the underlying pages so that it stands out; connecting visually with other pages at the site is not important.

____________________ media must be downloaded in its entirety to the user's computer before it can be heard or seen.

Critical Thinking Questions Case 3-2 As a professional Web designer, you have been invited to speak to the Web design class at a local high school. After your presentation to the class, you conduct a short Q & A session with the students. During the Q & A session, a student asks what, in your opinion, makes a successful Web site. You tell the students that a successful Web site ____.

In general, you should use original content elements prepared specifically for the Web over existing content elements designed for another medium, such as print.

Which of the following home page content elements quickly answers visitors' Who? questions?

A formal, written list of content elements summarizes your site's goals and objectives.

The term ____ is generally used to indicate the destination page site visitors see when they click an external link, such as a linked advertisement at another site or an e-mail link.

Which of the following Web site structures is appropriate when necessary to ensure that steps will not be missed or performed out of sequence?