Exam 4: Analyzing the Industry and Market
Exam 1: Understanding Entrepreneurship50 Questions
Exam 2: Preparing for the Entrepreneurial Journey50 Questions
Exam 3: Creating Opportunity50 Questions
Exam 4: Analyzing the Industry and Market50 Questions
Exam 5: Developing and Testing a Business Model50 Questions
Exam 6: Prototyping a Solution50 Questions
Exam 7: Protecting the Startups Assets50 Questions
Exam 8: Calculating Startup Capital Requirements50 Questions
Exam 9: Building the Founding Team50 Questions
Exam 10: Preparing a Business Plan50 Questions
Exam 11: Designing an Entrepreneurial Organization50 Questions
Exam 12: Choosing the Legal Form of Organization50 Questions
Exam 13: Developing the Startup Marketing Plan50 Questions
Exam 14: Creating a Startup Funding Strategy50 Questions
Exam 15: Incorporating Ethics and Social Responsibility Into the Business50 Questions
Exam 16: Planning for Growth and Change50 Questions
Exam 17: Funding Growth50 Questions
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The most important data that entrepreneurs can collect on potential customers are primary data derived from observation, online or in-person surveys, phone surveys, interviews, and informal focus groups.
(True/False)
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Porter's Five Forces work has been challenged on several levels. What re the bases of these challenges?
(Essay)
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A/An ____ lays out the benefits, distribution channel, product/service, and potential competition for each identified customer segment.
(Multiple Choice)
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A new industry goes through volatile and rapid changes as companies and their respective technologies jockey for position and the right to determine industry standards. This is what stage of the industry life cycle?
(Multiple Choice)
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Cite five of the issues that should be addressed in the industry analysis.
(Essay)
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The government can limit entry to an industry or market through strict licensing requirements and by limiting access to raw materials via laws or high taxes and to certain locations by means of zoning restrictions.
(True/False)
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Google, Wikipedia, journals, and trade magazines are examples of ____.
(Multiple Choice)
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Which of the following is NOT a question one would ask when researching an industry?
(Multiple Choice)
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Birth, growth and adaptation, and shakeout are stages of the ____ life cycle.
(Multiple Choice)
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Radical change occurs in industries when an innovation results in the obsolescence of previous technology and drives old-line companies out of business.
(True/False)
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Providing more opportunity for clarification and discussion, the observation of nonverbal communication, and the high response rate are all examples of the advantages of ____.
(Multiple Choice)
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The North American Industry Classification System (NAICS)is the classification system that was developed by the United States, Canada, and Mexico to identify industries and to allow for common standards and statistics across North America.
(True/False)
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Brand equity, advertising expense, and the rate of industry growth are part of which of Porter's forces?
(Multiple Choice)
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Target market research provides some of the least important data needed to decide who the first customer will be.
(True/False)
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The ____ represents an unserved niche that enables the entrepreneur to enter a market with no direct competition for a time.
(Multiple Choice)
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The concept that customers are not likely to switch easily to something new is:
(Multiple Choice)
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