Exam 4: Analyzing the Industry and Market

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The most important data that entrepreneurs can collect on potential customers are primary data derived from observation, online or in-person surveys, phone surveys, interviews, and informal focus groups. ​

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The second step in the market research process is ____. ​

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Porter's Five Forces work has been challenged on several levels. What re the bases of these challenges? ​

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A/An ____ lays out the benefits, distribution channel, product/service, and potential competition for each identified customer segment. ​

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A new industry goes through volatile and rapid changes as companies and their respective technologies jockey for position and the right to determine industry standards. This is what stage of the industry life cycle? ​

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Briefly discuss the six sources of primary industry data. ​

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Cite five of the issues that should be addressed in the industry analysis. ​

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The government can limit entry to an industry or market through strict licensing requirements and by limiting access to raw materials via laws or high taxes and to certain locations by means of zoning restrictions. ​

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Google, Wikipedia, journals, and trade magazines are examples of ____. ​

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Which of the following is NOT a question one would ask when researching an industry? ​

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Birth, growth and adaptation, and shakeout are stages of the ____ life cycle. ​

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Radical change occurs in industries when an innovation results in the obsolescence of previous technology and drives old-line companies out of business. ​

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Providing more opportunity for clarification and discussion, the observation of nonverbal communication, and the high response rate are all examples of the advantages of ____. ​

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The North American Industry Classification System (NAICS)is the classification system that was developed by the United States, Canada, and Mexico to identify industries and to allow for common standards and statistics across North America. ​

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Brand equity, advertising expense, and the rate of industry growth are part of which of Porter's forces? ​

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Briefly discuss how an entrepreneur would collect competitor data. ​

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Target market research provides some of the least important data needed to decide who the first customer will be. ​

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The ____ represents an unserved niche that enables the entrepreneur to enter a market with no direct competition for a time. ​

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The concept that customers are not likely to switch easily to something new is: ​

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The market research process consists of seven steps. ​

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