Exam 4: Analyzing the Industry and Market

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Discuss some of the things that should be taken into account when constructing a questionnaire. ​

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There are seven stages in the industry life cycle. ​

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For every industry, the life cycle stages occur at different times and vary in duration.

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A/An ____ is a grouping of competitors that an entrepreneur targets. ​

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Which of the following is NOT part of an ethnographic approach to customer observation? ​

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The model most commonly used to help an entrepreneur analyze an industry is ____.

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The ethnographic approach to market research has ____ steps. ​

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Discuss the four major industry trajectories that signal how fast change occurs in a particular industry. ​

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It is best to begin researching the industry by using ____ information about the industry. ​

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Entrepreneurs identify their primary customers by recognizing a need, or pain, in the market.

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