Exam 8: E-Commerce

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In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

(Multiple Choice)
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_____ is a short-range wireless communication technology that acts as a supporting technology for mobile commerce (m-commerce)applications.

(Multiple Choice)
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M-commerce is based on the Wi-Fi protocol.

(True/False)
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The four pillars of hypersociality describe a return to a _____ for businesses.

(Multiple Choice)
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Using the _____ model, e-commerce sites sell digital products and services.

(Multiple Choice)
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Describe hypersocial organizations.

(Essay)
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Which model transfers the old retail model to the e-commerce world by using the medium of the Internet?

(Multiple Choice)
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Social Web sites provide shopping advice and opinion through chat and forums.

(True/False)
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Identify an advantage of a cross-channel sales strategy.

(Multiple Choice)
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List the four pillars of hypersociality.

(Essay)
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Describe voice-based e-commerce.

(Essay)
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Electronic data interchange (EDI)and electronic funds transfer (EFT)are forms of _____ e-commerce.

(Multiple Choice)
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Personalization technologies used on Amazon demonstrate the use of  _____ centricity.

(Multiple Choice)
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Universities are an example of nonbusiness organizations that use e-commerce applications.

(True/False)
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A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

(Multiple Choice)
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_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies.

(Multiple Choice)
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The _____ pillar of hypersociality realizes that the benefits of leveraging social media are much greater than its negatives.

(Multiple Choice)
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In the context of e-government applications, e-training for government officials is categorized as a _____ application.

(Multiple Choice)
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_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.

(Multiple Choice)
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Describe at least two categories of social networks and online media that collectively constitute social commerce.

(Essay)
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