Exam 8: E-Commerce

In the third-party exchange marketplace model, a _____ market concentrates on a specific industry or market.

For a hypersocial organization, which is considered the most vital element of an online community?

Service and support are more important in e-commerce than in traditional commerce, given that e-commerce companies do not have a physical location to help maintain current customers.

Identify an advantage of omnichannel.

A popular application of the _____ model, which is a major business-to-business (B2B)e-commerce model, is e-procurement.

Outline four things that an organization's social media policy should include and do.

For a business that is properly using a social media information system, the system can generate information about what competitors are doing.

A(n)_____ is the electronic version of a paper check and offers security, speed, and convenience for online transactions.

Hypersocial organizations  should forget information channels and concentrate on:

Social media information systems play a major role in fostering _____.

Mobile commerce (m-commerce)predominantly relies on voice recognition and text-to-speech technologies.

Identify the main disadvantage of omnichannel.

Describe the term hit in the context of Web marketing.

Search engines and directories offer space that companies can purchase for advertising purposes. This process is called _____.

E-commerce provides product acknowledgements through phone calls and faxes.

Briefly describe the application component of a social media information system.

In the context of e-commerce, which of the following is used to provide product information?

_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.

In the context of Web marketing, the term ad _____ refers to one user viewing one ad.

Identify one component of a social media information system (SMIS)that is not included in other information systems.