Exam 4: The Design Process

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A design brief outlines creative strategy.

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What is a visual brief collage board, and what is its purpose?

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A visual brief collage board is a pictorial way of determining strategy, an alternative to using written strategy. The purpose of a visual brief is to use as a tool with clients and focus groups to foster an understanding of a possible design solution.

What is the five-mode design thinking model in the design thinking process employed in the Design Thinking Bootcamp at Stanford University?

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The five-mode design thinking model is:
1. Empathize
2. Define 
3. Ideate 
4. Prototype 
5. Test

What is Dave Mason's advice about asking questions when working for a client?

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What are roughs, and what is their purpose in the design process?

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What is design thinking?

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A design brief is a written document outlining and strategizing a design or advertising project, the springboard for conceptual development.

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What is design thinking used for?

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A design brief is a strategic plan that both the client and design studio or advertising agency agree upon.

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A design brief is a short answer to a design problem.

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What are thumbnail sketches, and what is their purpose?

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What is Dave Mason's advice about bringing yourself to your design solution?

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What is the generally accepted five-phase model in the design process?

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