Exam 7: Composition

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What's the midline?

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The midline is the imaginary vertical line down the center of a piece of paper or screen creating a spinal structure.

What are three basic ways to drive visual communication? Explain each.

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The three basic ways are: Type-driven, Image-driven, and Type\Image emblem construction.
Type-driven: emphasis on type\de-emphasis on imagery, where type is the dominant force with images as secondary.
Image-driven: emphasis on image\de-emphasis on type, where the image is the "hero" with little type.
Type\image emblem: an emblematic relationship between the type (title or headline) and the primary image.

What are some considerations for determining margins?

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Answers will vary; however, considerations may include the following:
The content and how the width and proportions of the margins can best present it
How white space in the form of margins increases readability
Designing the proportions of the margins to produce harmony, balance, and stability (usually that means more margin at the bottom)
Whether symmetrical versus asymmetrical margins function best and have more impact

Why is contrast necessary?

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How do you create balance in an asymmetric composition?

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Define composition.

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What's the difference between a closed and open composition?

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What does M.E.N.T. stand for?

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How does the format play a role in composition?

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What are some questions to consider when integrating type and image? Select all that apply.

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