Exam 13: Web Design, Mobile and Motion Graphics

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What does web development involve?

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Answers will vary but may include the project plan, design brief, site structure, content outline, conceptual design, visual design, experience design, prototype, technology, and implementation.

List three things to consider when selecting or creating images for the screen.

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Answers will vary but may include any three of the following:
Optimizing images
Loading time
Basic guidelines for formatting
Presentation: margins and padding
Consistency of presentation: cropping, silhouettes, style and media, color and tone, special effects
Appropriateness of imagery for the design concept and brand or entity or publication
Size of images in relation to text
Style and media of images in relation to typeface selections
Consistent visual vocabulary for icons
The audience and how imagery will communicate to that mass audience
How different kinds of imagery (pictorial vs. expressionistic vs. symbolic) communicate

What are three of the guiding principles for storytelling in animation or motion?

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Answers will vary but may include any three of the following:
Start with an idea based on an insight.
Plan during pre-production; create a visual creative brief board as a reference.
Your ad idea should drive the visual style and music choices.
Experiment with contrasting visual elements.
Craft the animated or film world to make it believable as an entity unto itself. 
Give credence and new life to old rules of animation.
Time-based media allow you to show change: growth, shrinkage, transformation, metamorphosis, alteration, etc.
The conceptual interplay between spoken words or typography and the images and sound in an animation, film, or motion piece should be synergistic.
Consider starting with music.
Start with the end, the last frame.

Always remember that the grid should accommodate the content and not force the content into an unaccommodating grid.

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Name two mobile design basics.

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What is information architecture?

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When designing with type for the screen, legibility is important. What should you consider when choosing fonts? Select all that apply.

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What are some basic branding considerations for the digital space?

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What are the three phases when creating motion or animation?

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What do people expect from interactive experiences?

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