Question 1

When developing personas it is important to identify all relevant personas by role.

Accepted Answer

A) True 
 B)False  True

Question 2

On Facebook, most brand posts are made:

Accepted Answer

A)  o n Thursday and Friday. 
B)  on weekends, generally. 
C)  on  Saturday, especially between 8 and 11 pm in the evening. 
D)  on  Friday at 3 pm. 
E)  none of these. 
A)  o n Thursday and Friday. 
B)  on weekends, generally. 
C)  on  Saturday, especially between 8 and 11 pm in the evening. 
D)  on  Friday at 3 pm. 
E)  none of these. A

Question 3

The process for creating a SMM plan includes all of these EXCEPT:

Accepted Answer

A)  the creation of specific personas based on the target market. 
B)  the creation of messaging objectives. 
C)  the implementation of a schedule for posting. 
D)  the listing of reasons for reaching this target market. 
E)  choosing the media mix. 
A)  the creation of specific personas based on the target market. 
B)  the creation of messaging objectives. 
C)  the implementation of a schedule for posting. 
D)  the listing of reasons for reaching this target market. 
E)  choosing the media mix. D

Question 4

"Big data" provides opportunities to perform behavioral targeting.

Accepted Answer

A) True 
 B)False

Question 5

The text describes the Persona Development Cycle as having what three elements?

Accepted Answer

- Identify persona roles (incl

Question 6

Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.

Accepted Answer

A) True 
 B)False

Question 7

Regarding SMM, which of the following is correct?

Accepted Answer

A)  "M ore is better." 
B)  A large pool of potential customers is necessary. 
C)  Messages are useful only if they reach the right people. 
D)  The message can be delivered at any time. 
E)  The message can be delivered in any available format. 
A)  "M ore is better." 
B)  A large pool of potential customers is necessary. 
C)  Messages are useful only if they reach the right people. 
D)  The message can be delivered at any time. 
E)  The message can be delivered in any available format.

Question 8

Which rung on the Social Technographics Ladder represents the largest segment?

Accepted Answer

A)  Inactives 
B)  Spectators 
C)  Joiners 
D)  Critics 
E)  Collectors 
A)  Inactives 
B)  Spectators 
C)  Joiners 
D)  Critics 
E)  Collectors

Question 9

Why is the Social Technographics Ladder useful?

Accepted Answer

A)  It helps identify what social sites are most useful for a company. 
B)  It provides a set of persona profiles for a company to reference. 
C)  It allows a company to identify why people are using social media. 
D)  It replaces other more time-consuming persona development processes. 
E)  It confirms that social media is used primarily by Generation Y. 
A)  It helps identify what social sites are most useful for a company. 
B)  It provides a set of persona profiles for a company to reference. 
C)  It allows a company to identify why people are using social media. 
D)  It replaces other more time-consuming persona development processes. 
E)  It confirms that social media is used primarily by Generation Y.

Question 10

What is a target audience?

Accepted Answer

Those consumers, or group of consumers,

Question 11

The only major platform to offer data based targeting options to brand pages is:

Accepted Answer

A)  Facebook . 
B)  Twitter. 
C)  LinkedIn. 
D)  Pinterest. 
E)  None of these; no platform offers this. 
A)  Facebook . 
B)  Twitter. 
C)  LinkedIn. 
D)  Pinterest. 
E)  None of these; no platform offers this.

Question 12

Google+:

Accepted Answer

A)  has a built-in targeting mechanism with its circles. 
B)  allowed hashtag searches until November 2015, then eliminated that option. 
C)  added a feature called "Companions" for search purposes. 
D)  all of the above. 
E)  only A and B are correct. 
A)  has a built-in targeting mechanism with its circles. 
B)  allowed hashtag searches until November 2015, then eliminated that option. 
C)  added a feature called "Companions" for search purposes. 
D)  all of the above. 
E)  only A and B are correct.

Question 13

The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.

Accepted Answer

A) True 
 B)False

Question 14

Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?

Accepted Answer

A)  Collectors 
B)  Critics 
C)  Creators 
D)  Spectators 
E)  Joiners 
A)  Collectors 
B)  Critics 
C)  Creators 
D)  Spectators 
E)  Joiners

Question 15

The Persona Development Cycle DOES NOT include:

Accepted Answer

A)  l isting the needs of all personas. 
B)  i dentifying all personas by role. 
C)  determining the situational triggers of the persona. 
D)  mass messaging. 
E)  developing purpose-oriented goals for communication with each persona. 
A)  l isting the needs of all personas. 
B)  i dentifying all personas by role. 
C)  determining the situational triggers of the persona. 
D)  mass messaging. 
E)  developing purpose-oriented goals for communication with each persona.

Question 16

Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided.

Accepted Answer

A) True 
 B)False

Question 17

LinkedIn forbids self-promotion on its platform.

Accepted Answer

A) True 
 B)False

Question 18

What is a common issue with social media marketing plans?

Accepted Answer

A)  Incorrectly identifying the target audience. 
B)  Developing strategies before identifying the target audience. 
C)  Defining the target audience too broadly. 
D)  Not understanding marketing goals and objectives. 
E)  Relying too heavily on Facebook as a social media strategy. 
A)  Incorrectly identifying the target audience. 
B)  Developing strategies before identifying the target audience. 
C)  Defining the target audience too broadly. 
D)  Not understanding marketing goals and objectives. 
E)  Relying too heavily on Facebook as a social media strategy.

Question 19

Why are messaging objectives important?

Accepted Answer

A)  They ensure a company knows where to find their personas. 
B)  They help provide the persona with the information they need to make a purchase or other conversion. 
C)  They help determine the optimal target audience. 
D)  They ensure specificity within personas. 
E)  They allow for the adjustment of messaging goals. 
A)  They ensure a company knows where to find their personas. 
B)  They help provide the persona with the information they need to make a purchase or other conversion. 
C)  They help determine the optimal target audience. 
D)  They ensure specificity within personas. 
E)  They allow for the adjustment of messaging goals.

Question 20

Why is it considered important to focus on the buyer persona?

Accepted Answer

A)  They spend the most time on social media. 
B)  They react differently to messaging objectives than other persona profiles. 
C)  They are the ones who make the purchasing decisions. 
D)  They reflect the ideal demographic profile. 
E)  They spend the least time on social media. 
A)  They spend the most time on social media. 
B)  They react differently to messaging objectives than other persona profiles. 
C)  They are the ones who make the purchasing decisions. 
D)  They reflect the ideal demographic profile. 
E)  They spend the least time on social media.

When developing personas it is important to identify all relevant personas by role.

On Facebook, most brand posts are made:

The process for creating a SMM plan includes all of these EXCEPT:

"Big data" provides opportunities to perform behavioral targeting.

The text describes the Persona Development Cycle as having what three elements?

Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.

Regarding SMM, which of the following is correct?

Which rung on the Social Technographics Ladder represents the largest segment?

Why is the Social Technographics Ladder useful?

What is a target audience?

The only major platform to offer data based targeting options to brand pages is:

Google+:

The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.

Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?

The Persona Development Cycle DOES NOT include:

Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided.

LinkedIn forbids self-promotion on its platform.

What is a common issue with social media marketing plans?

Why are messaging objectives important?

Why is it considered important to focus on the buyer persona?

The Role and Importance of Smm

Goals and Strategies

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters

Exam 3: Identifying Target Audiences

When developing personas it is important to identify all relevant personas by role.

On Facebook, most brand posts are made:

The process for creating a SMM plan includes all of these EXCEPT:

"Big data" provides opportunities to perform behavioral targeting.

The text describes the Persona Development Cycle as having what three elements?

Once a fully-developed persona and marketing plan are developed, they can be used on many different platforms.

Regarding SMM, which of the following is correct?

Which rung on the Social Technographics Ladder represents the largest segment?

Why is the Social Technographics Ladder useful?

What is a target audience?

The only major platform to offer data based targeting options to brand pages is:

Google+:

The Forrester Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it.

Which group on the Social Technographics Ladder is identified as those that subscribe to RSS feeds?

The Persona Development Cycle DOES NOT include:

Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided.

LinkedIn forbids self-promotion on its platform.

What is a common issue with social media marketing plans?

Why are messaging objectives important?

Why is it considered important to focus on the buyer persona?

The Role and Importance of Smm

Goals and Strategies

Rules of Engagement for Social Media

Social Media Platforms and Social Networking Sites

Microblogging

Content Creation and Sharing Blogging Streaming Video Podcasts and Webinars

Video Marketing

Marketing on Photo Sharing Sites

Social Bookmarking and News Aggregation, Collaboration

Content Marketing: Publishing Articles, White Papers, and E-Books

Mobile Marketing on Social Networks

Social Media Monitoring

Tools for Managing the Social Media Marketing Effort

Social Media Marketing Plan

Filters