Exam 10: Expression Web Design Feature - Web Design Basics

_________________________ of page elements either horizontally and/or vertically gives a page of well-organized, professional look.

Colors have significant psychological and cultural traits that you must consider when choosing your Web site's color scheme.

Organizing your site's pages in a logical way will determine how well visitors can move from page to page at the site.

A successful Web site is one that communicates its overriding message while satisfying the site visitors' expectations.

Your site's _________________________ should combine different types of links from the homepage to subsidiary pages.

Web site owners often identify a single primary ____ for their sites.

Web page images and multimedia elements are powerful tools for attracting visitors to a Web site.

You should place the most important navigational elements at the top and/or down the left side of your pages.

A Web site structure in which pages are organized and linked in sequential order is called a ____ structure.

Once your site goes live, the testing process is finished.

Unless a page's textual content is intended to be printed and read offline, your pages' text should be easily scannable.

The consistent application of _________________________ and repeating content elements across all the pages at a site unifies its look and feel, as shown in the accompanying figure.

A breadcrumb trail is a series of tabs, similar to folder tabs, that often present alternate views of similar content.

Creating a successful Web site begins with developing a solid _________________________.

Demographic characteristics considered when developing a target audience profile include social group affiliations, purchasing preferences, and political affiliations.

The U.S. Department of Labor is a good source of material for developing a target audience profile.

_________________________ refers to the symmetric or asymmetric arrangement of elements in relationship to each other on a Web page.

Web site visitors characteristically like scrolling Web pages either vertically or horizontally.

Age, gender, educational level, and income are all examples of _________________________ characteristics used to develop a target audience profile.

Before publishing a Web site to a live server, you should personally test all of the site's features and content.