Exam 10: Expression Web Design Feature - Web Design Basics

A Web site objective defines the linking relationship between pages.

You should never use images alone to convey information on your Web pages.

Summarizing a site s goals and objectives into a formal _________________________ for the site can help set the stage for its development, as shown in the accompanying figure.

Photographs or other striking images are commonly used as a page's focal point.

A ____ is a list of related text links.

An e-commerce site might have a number of secondary _________________________ that support the site's primary purpose of selling products or services.

Certain types of _________________________ related to legal and privacy issues are generally positioned at the bottom of a site's pages.

A Web site ____ is a time-bounded and measurable result of a Web-based activity.

Potential visitors to a site are called its ____ audience.

A Web site's_________________________ content should answer visitors' Who? What? and Where? questions about a Web site.

One of the most important content elements at your site is the _________________________ you use to convey accurate and current information.

A ____ Web site structure organizes pages by level of detail.

The ____ Web site structure arranges pages in no specific order.

Poorly chosen or sloppily edited_________________________ can detract from your site's message and discourage return visitors.

Images on a Web site's home page can answer visitors' What? questions.

Web site visitors typically like dealing with a splash or entry page.

Your first step in developing a Web site should be to ____.

The way in which you organize the pages at your site creates their linking relationships and is called the site's _________________________.

The way in which you organize pages at your site is called the site's navigation system.

A ____ is a combination of typeface, size, and style used to create text characters.