Exam 12: Web Site Marketing Feature - Marketing and Maintaining a Web Site

A business _________________________ is a chronological online diary or journal generally published by a business owner or member of the management team.

Measurable Web site performance standards are often called _________________________.

A ____ ad is a horizontal Web page ad in the shape of a rectangle.

The type of browser making the request is an example of raw data available by analyzing a Web server's log.

Major _________________________ allow site owners to submit their Web site's information for inclusion in the search tools' indexes.

Print and word-of-mouth advertising can be effective online techniques for promoting your Web site.

Click-stream analysis is a measure of visitor satisfaction with a site.

The Web analytic that measures the effectiveness of the shopping cart checkout process at an e-commerce site is ____.

Online businesses that purchase Web page advertising to promote their Web sites are called advertisers.

A sidebar ad opens in its own window behind the browser window.

_________________________ is a Web analytic that calculates the number of individual site visitors during a specific period of time.

A(n ) ____ program drives traffic to an advertiser's Web site by paying a commission or fee to other sites who host program links.

A Web affiliate management program is used by marketers and large organizations to translate the raw data from server logs into useful information.

A free or low-cost Web site promotion option is to exchange ____ links with other sites.

Telling friends, family, coworkers, and other interested parties about your Web site can be a helpful way to drive traffic to a personal site but too low-tech to be effective for an e-commerce site.

Permission-based _________________________ can be a cost-effective way to drive traffic to your Web site.

_________________________ programs are sometimes called sponsored listings or pay-per-click programs.

Adding your Web site's URL to print materials, such as business cards, letterhead stationery, or brochures, looks great but is not an effective way to promote your site.

The Web analytic that measures the number of individual site visitors during a specific period of time is ____.

Techniques you can use to make it easier for search engines to index your Web pages at or near the top of the list are part of ____.