Exam 6: Using Secondary Data and Online Information Databases

Which of the following was NOT discussed as an advantage of using secondary data?

Mary Morgan is the owner of a chain of auto parts stores specializing in high-end, expensive, third market accessories and replacement parts for luxury cars. For example, her stores allow Lexus and Mercedes owners a choice of exotic seat covers, including alligator and a very expensive synthetic product that resembles very soft suede leather and is impervious to stains or burns. She has been so successful that she is thinking about expanding throughout the country. She knows that the success of her expansion will depend largely on choosing the "right" markets. She knows that her target market makes in excess of $150,000 annual income, is between 35 and 60 years of age, and of course own luxury cars. Which of the following methods would be appropriate for Mary to consider as a source of information to measure market potential in different geographic areas?

BPI is a general measure of buying power of the total population. Which of the items listed below may be better suited for use by a luxury car manufacturer to determine the market potential for his/her luxury car?

Which of the following will now provide current data about communities every year instead of once every 10 years?

Procter & Gamble, owning the major market share for disposable diapers, published a research report showing that cloth diapers were as harmful to the environment as disposable diapers. This example illustrates why it is important to evaluate all secondary research and fully understanding the true purpose of the research.

Which of the following was given in your text as an example of "published source of secondary information"?

In the Survey of Buying Power, EBI stands for:

NAICS stands for Northern Alliance of Information Compiled Sources.

The first step in conducting a search of secondary data sources is:

In the textbook chapter on secondary data, your authors discuss how young Baby Boomers changed the preferences for types of music in the 1950s and 1960s. This example was used in the book to illustrate:

The factors comprising the Buying Power Index are those that make up a market; that is, people (measured by population), ability to buy (measured by EBI), and willingness to buy (past retail sales is used as a surrogate measure of what people are willing to buy in the future).

External data may be grouped into which three sources?

A study is released that shows that a majority of Americans want to keep the penny in circulation. It is learned that the study was conducted by the zinc industry (most pennies are made with zinc). This illustrates:

One application of secondary data is using it to study major demographic groups such as the Baby Boomers and Gen Yers.

Information searching skills can be greatly improved by finding standard subject headings.

Which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand?

A CBSA stands for:

Which has done more to bring about fast and easy access to secondary data since the Gutenberg Press?

When it is determined that the research project will require primary data, secondary data should:

Within the Survey of Buying Power, EBI is defined as Elongated Billing Index.