Question 1

The skip interval used in systematic sampling is computed by dividing the population list size by the sample size.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following best illustrates what is meant by validating the sample?

Accepted Answer

A)  buying samples only from a well-known and respected sampling firm 
B)  using samples that have, in the past, provided reliable and valid results 
C)  comparing the sample's profile with a known profile such as the census 
D)  confirming the manager's approval 
E)  There is no way to "validate" a sample. This is why probability sampling methods are so important. 
A)  buying samples only from a well-known and respected sampling firm 
B)  using samples that have, in the past, provided reliable and valid results 
C)  comparing the sample's profile with a known profile such as the census 
D)  confirming the manager's approval 
E)  There is no way to "validate" a sample. This is why probability sampling methods are so important.

Question 3

An "educated guess" as to who should represent the population is required for:

Accepted Answer

A)  convenience samples 
B)  purposive samples 
C)  quota samples 
D)  referral samples 
E)  hypothetical samples 
A)  convenience samples 
B)  purposive samples 
C)  quota samples 
D)  referral samples 
E)  hypothetical samples

Question 4

If a researcher examined the trading area for a shopping mall and felt it was a good match with the desired population, the subsequent mall-intercept sample could be called a purposive sample.

Accepted Answer

A) True 
 B)False

Question 5

Incidence rate refers to:

Accepted Answer

A)  the percent of people on a list who qualify as members of the population 
B)  the percent of people who qualify as members of the sample frame error 
C)  the percent of people not on a list who qualify as members of the sample frame error 
D)  the percent of people who have been previously sampled 
E)  the number of mistakes made in sampling 
A)  the percent of people on a list who qualify as members of the population 
B)  the percent of people who qualify as members of the sample frame error 
C)  the percent of people not on a list who qualify as members of the sample frame error 
D)  the percent of people who have been previously sampled 
E)  the number of mistakes made in sampling

Question 6

Due to the difficulties of obtaining responses from online respondents, many online research companies have developed panels of online respondents who have agreed to participate in the company's surveys. However, almost all online panels are not probability samples.

Accepted Answer

A) True 
 B)False

Question 7

In stratified sampling, subgroups are referred to as clusters.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following should be most helpful in dividing the sample into different strata?

Accepted Answer

A)  a basis that will result in like responses across strata 
B)  a basis that will result in different responses across strata 
C)  a basis that is easy to identify 
D)  a basis that uses some surrogate indicator of identification such as SIC/NAICS codes 
E)  a basis that is the least expensive 
A)  a basis that will result in like responses across strata 
B)  a basis that will result in different responses across strata 
C)  a basis that is easy to identify 
D)  a basis that uses some surrogate indicator of identification such as SIC/NAICS codes 
E)  a basis that is the least expensive

Question 9

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

Accepted Answer

A) True 
 B)False

Question 10

Which method of substitution is best illustrated in the following example? Typical response rate for mail surveys is 20 percent and the desired final sample should be 200. Therefore, the initial sample size should be 1000.

Accepted Answer

A)  drop-down substitution 
B)  drop-up substitution 
C)  oversampling 
D)  resampling 
E)  logical substitution 
A)  drop-down substitution 
B)  drop-up substitution 
C)  oversampling 
D)  resampling 
E)  logical substitution

Question 11

With simple random sampling, the probability of being selected into the sample is found by dividing the population size by the sample size.

Accepted Answer

A) True 
 B)False

Question 12

Probability samples are those for which members of the population have a known chance of completing and actually turning in a survey. It has nothing to do with probability of being selected into the sample.

Accepted Answer

A) True 
 B)False

Question 13

A sampling method that separates the population into different subgroups and then samples one or some of these subgroups is:

Accepted Answer

A)  cluster sampling 
B)  simple sampling 
C)  stratified sampling 
D)  systematic sampling 
E)  grouped sampling 
A)  cluster sampling 
B)  simple sampling 
C)  stratified sampling 
D)  systematic sampling 
E)  grouped sampling

Question 14

Andy was a senior in college, majoring in marketing. He received a call to participate in a survey on behalf of a company that was targeting graduating seniors. At the end of the survey, Andy was asked for the name of a friend who was also a senior in marketing. This is an example of a "referral" sample.

Accepted Answer

A) True 
 B)False

Question 15

One of the greatest pluses of online panels is high response rate.

Accepted Answer

A) True 
 B)False

Question 16

Drop-down substitution is a method for validating a sample.

Accepted Answer

A) True 
 B)False

Question 17

Stratified samples may use weighted means so that estimates of the overall sample may be made, as opposed to estimates from each stratum.

Accepted Answer

A) True 
 B)False

Question 18

AOL uses a proprietary sampling method where visitors on Web sites among AOL properties may receive an invitation to participate in a survey. The sampling method is called Opinion Place.

Accepted Answer

A) True 
 B)False

Question 19

The purpose of the weighted mean in stratified sampling is:

Accepted Answer

A)  to provide an overall sample mean that represents all the strata 
B)  to provide more weight to those strata whose means are the lowest 
C)  to provide more weight to those strata whose means are the highest 
D)  to provide an overall sample mean that represents the majority of the strata 
E)  to provide more weight to those strata whose means are equal 
A)  to provide an overall sample mean that represents all the strata 
B)  to provide more weight to those strata whose means are the lowest 
C)  to provide more weight to those strata whose means are the highest 
D)  to provide an overall sample mean that represents the majority of the strata 
E)  to provide more weight to those strata whose means are equal

Question 20

If you perform a "blind draw" in sampling, what type of simple random sampling method are you using?

Accepted Answer

A)  random digit 
B)  random numbers 
C)  random units 
D)  random device 
E)  random skip 
A)  random digit 
B)  random numbers 
C)  random units 
D)  random device 
E)  random skip

The skip interval used in systematic sampling is computed by dividing the population list size by the sample size.

Which of the following best illustrates what is meant by validating the sample?

An "educated guess" as to who should represent the population is required for:

If a researcher examined the trading area for a shopping mall and felt it was a good match with the desired population, the subsequent mall-intercept sample could be called a purposive sample.

Incidence rate refers to:

Due to the difficulties of obtaining responses from online respondents, many online research companies have developed panels of online respondents who have agreed to participate in the company's surveys. However, almost all online panels are not probability samples.

In stratified sampling, subgroups are referred to as clusters.

Which of the following should be most helpful in dividing the sample into different strata?

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

Which method of substitution is best illustrated in the following example? Typical response rate for mail surveys is 20 percent and the desired final sample should be 200. Therefore, the initial sample size should be 1000.

With simple random sampling, the probability of being selected into the sample is found by dividing the population size by the sample size.

Probability samples are those for which members of the population have a known chance of completing and actually turning in a survey. It has nothing to do with probability of being selected into the sample.

A sampling method that separates the population into different subgroups and then samples one or some of these subgroups is:

One of the greatest pluses of online panels is high response rate.

Drop-down substitution is a method for validating a sample.

Stratified samples may use weighted means so that estimates of the overall sample may be made, as opposed to estimates from each stratum.

AOL uses a proprietary sampling method where visitors on Web sites among AOL properties may receive an invitation to participate in a survey. The sampling method is called Opinion Place.

The purpose of the weighted mean in stratified sampling is:

If you perform a "blind draw" in sampling, what type of simple random sampling method are you using?

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 12: Determining How to Select the Sample

The skip interval used in systematic sampling is computed by dividing the population list size by the sample size.

Which of the following best illustrates what is meant by validating the sample?

An "educated guess" as to who should represent the population is required for:

If a researcher examined the trading area for a shopping mall and felt it was a good match with the desired population, the subsequent mall-intercept sample could be called a purposive sample.

Incidence rate refers to:

Due to the difficulties of obtaining responses from online respondents, many online research companies have developed panels of online respondents who have agreed to participate in the company's surveys. However, almost all online panels are not probability samples.

In stratified sampling, subgroups are referred to as clusters.

Which of the following should be most helpful in dividing the sample into different strata?

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

Which method of substitution is best illustrated in the following example? Typical response rate for mail surveys is 20 percent and the desired final sample should be 200. Therefore, the initial sample size should be 1000.

With simple random sampling, the probability of being selected into the sample is found by dividing the population size by the sample size.

Probability samples are those for which members of the population have a known chance of completing and actually turning in a survey. It has nothing to do with probability of being selected into the sample.

A sampling method that separates the population into different subgroups and then samples one or some of these subgroups is:

One of the greatest pluses of online panels is high response rate.

Drop-down substitution is a method for validating a sample.

Stratified samples may use weighted means so that estimates of the overall sample may be made, as opposed to estimates from each stratum.

AOL uses a proprietary sampling method where visitors on Web sites among AOL properties may receive an invitation to participate in a survey. The sampling method is called Opinion Place.

The purpose of the weighted mean in stratified sampling is:

If you perform a "blind draw" in sampling, what type of simple random sampling method are you using?

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters