Question 1

Probability samples are those for which the members of the population:

Accepted Answer

A)  can be found for survey purposes 
B)  all have a chance of being included in the sample 
C)  have an unknown chance of being included in the sample 
D)  whose responses may be predetermined with some known probability 
E)  are likely to have been sampled before 
A)  can be found for survey purposes 
B)  all have a chance of being included in the sample 
C)  have an unknown chance of being included in the sample 
D)  whose responses may be predetermined with some known probability 
E)  are likely to have been sampled before

Question 2

Regarding calculating the probability of including a sample unit in a probability sample, which of the following is most accurate?

Accepted Answer

A)  It can be determined with a high level of accuracy. 
B)  Practically speaking, it may be impossible to calculate the probability precisely. 
C)  If it cannot be calculated precisely, then the sample is not to be considered a probability sample. 
D)  Precise estimates are known and may be found in statistical tables. 
E)  Only professional statisticians can determine the accuracy. 
A)  It can be determined with a high level of accuracy. 
B)  Practically speaking, it may be impossible to calculate the probability precisely. 
C)  If it cannot be calculated precisely, then the sample is not to be considered a probability sample. 
D)  Precise estimates are known and may be found in statistical tables. 
E)  Only professional statisticians can determine the accuracy.

Question 3

If we were to ask college students, "To what extent do you value a college degree?" which type of sample plan would be most appropriate?

Accepted Answer

A)  any probability sampling plan would be useful 
B)  a stratified sample because we would expect the answers to vary by strata: freshmen, sophomore, junior, and senior 
C)  a cluster sample because we would expect the answers to vary by cluster: freshmen, sophomore, junior, and senior 
D)  an area sample because we would expect the answers to vary by area: freshmen, sophomore, junior, and senior 
E)  an area sample because we would expect the answers to vary by area: freshmen, sophomore, junior, and senior, with seniors more heavily sampled 
A)  any probability sampling plan would be useful 
B)  a stratified sample because we would expect the answers to vary by strata: freshmen, sophomore, junior, and senior 
C)  a cluster sample because we would expect the answers to vary by cluster: freshmen, sophomore, junior, and senior 
D)  an area sample because we would expect the answers to vary by area: freshmen, sophomore, junior, and senior 
E)  an area sample because we would expect the answers to vary by area: freshmen, sophomore, junior, and senior, with seniors more heavily sampled

Question 4

Which of the following is the best definition of cluster sampling?

Accepted Answer

A)  The population is divided into subgroups and a simple random sample is taken from each subgroup. 
B)  The population is divided into subgroups; subgroups are combined into clusters, and subsets of clusters are sampled. 
C)  The population is divided into subgroups and a single/or several subgroup(s) is/are then selected from which either a census or a sample is drawn. 
D)  The population is divided into subgroups and a single/or several subgroup(s) is/are then selected from which a sample is drawn. 
E)  The population is divided into subgroups and a systematic sample is taken from each subgroup. 
A)  The population is divided into subgroups and a simple random sample is taken from each subgroup. 
B)  The population is divided into subgroups; subgroups are combined into clusters, and subsets of clusters are sampled. 
C)  The population is divided into subgroups and a single/or several subgroup(s) is/are then selected from which either a census or a sample is drawn. 
D)  The population is divided into subgroups and a single/or several subgroup(s) is/are then selected from which a sample is drawn. 
E)  The population is divided into subgroups and a systematic sample is taken from each subgroup.

Question 5

When assessing sample frame error, which two factors are to be considered?

Accepted Answer

A)  the cost of the frame versus the accuracy of the frame 
B)  are people in the frame different from the population, and are people in the population not on the frame's list 
C)  the coincidence rate and the bi-incidence rate 
D)  the cost versus the timeliness of the frame 
E)  the cost versus the manager's preferences 
A)  the cost of the frame versus the accuracy of the frame 
B)  are people in the frame different from the population, and are people in the population not on the frame's list 
C)  the coincidence rate and the bi-incidence rate 
D)  the cost versus the timeliness of the frame 
E)  the cost versus the manager's preferences

Question 6

Plus-one dialing procedure is a popular variation of random digit dialing that increases the number of calls to additional sample members, hence "plus," who may participate in the survey.

Accepted Answer

A) True 
 B)False

Question 7

A population is defined as the entire group under study as specified by the objectives of the research project.

Accepted Answer

A) True 
 B)False

Question 8

Samples may be validated only by obtaining samples from well-known, reputable sampling firms.

Accepted Answer

A) True 
 B)False

Question 9

Resampling is a means of respondent substitution.

Accepted Answer

A) True 
 B)False

Question 10

Managers, relative to researchers, define the population:

Accepted Answer

A)  the same 
B)  in very specific terms 
C)  in less specific terms 
D)  not at all; researchers do it for them 
E)  none of the above 
A)  the same 
B)  in very specific terms 
C)  in less specific terms 
D)  not at all; researchers do it for them 
E)  none of the above

Question 11

A sample unit could be a:

Accepted Answer

A)  household 
B)  consumer 
C)  purchasing agent 
D)  all of the above 
E)  none of the above 
A)  household 
B)  consumer 
C)  purchasing agent 
D)  all of the above 
E)  none of the above

Question 12

One of the problems with online survey samples is sample selection.

Accepted Answer

A) True 
 B)False

Question 13

A sampling company that has worldwide capabilities and many different sampling options, such as Internet samples, business-to-business samples, and so on, that was highlighted in Chapter 12 of the textbook is:

Accepted Answer

A)  Samples-R-Us 
B)  Survey Sampling 
C)  World Wide Survey Samples, Inc. 
D)  Sample Surveys 
E)  Sampling Options 
A)  Samples-R-Us 
B)  Survey Sampling 
C)  World Wide Survey Samples, Inc. 
D)  Sample Surveys 
E)  Sampling Options

Question 14

When a proportionate stratified sampling plan is used, the weighted mean formula:

Accepted Answer

A)  should be used to ensure statistical efficiency 
B)  should be calculated using the weights represented by the proportions 
C)  should not be used 
D)  should be used if the sample size is greater than 100 
E)  should be used only if time constraints permit 
A)  should be used to ensure statistical efficiency 
B)  should be calculated using the weights represented by the proportions 
C)  should not be used 
D)  should be used if the sample size is greater than 100 
E)  should be used only if time constraints permit

Question 15

The sample unit refers to the basic level of investigation; this could be a person, household, or supermarket.

Accepted Answer

A) True 
 B)False

Question 16

Sampling error is defined as the difference between results obtained from a poll versus a sample survey.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following may be used to overcome the problems of unlisted and new telephone numbers in a telephone directory?

Accepted Answer

A)  systematic sampling 
B)  random digit dialing 
C)  CATI systems 
D)  a different format 
E)  an online phone directory 
A)  systematic sampling 
B)  random digit dialing 
C)  CATI systems 
D)  a different format 
E)  an online phone directory

Question 18

Purposive samples require a judgment as to who should be in the sample.

Accepted Answer

A) True 
 B)False

Question 19

Simple random sampling is an appealing method because:

Accepted Answer

A)  it meets the requirements to obtain a probability sample 
B)  it can be used to derive unbiased estimates of population characteristics 
C)  it guarantees every population member has an equal chance of being selected 
D)  it results in a valid representation of the population 
E)  all of the above 
A)  it meets the requirements to obtain a probability sample 
B)  it can be used to derive unbiased estimates of population characteristics 
C)  it guarantees every population member has an equal chance of being selected 
D)  it results in a valid representation of the population 
E)  all of the above

Question 20

One of the advantages of systematic sampling is that:

Accepted Answer

A)  it is more representative in the final analysis 
B)  the listing of the population may contain hidden periodicities 
C)  the listing of the population can have sample frame error 
D)  it has "economic efficiency," it is less time consuming and easier to select 
E)  it has very little problem with sample frame error 
A)  it is more representative in the final analysis 
B)  the listing of the population may contain hidden periodicities 
C)  the listing of the population can have sample frame error 
D)  it has "economic efficiency," it is less time consuming and easier to select 
E)  it has very little problem with sample frame error

Probability samples are those for which the members of the population:

Regarding calculating the probability of including a sample unit in a probability sample, which of the following is most accurate?

If we were to ask college students, "To what extent do you value a college degree?" which type of sample plan would be most appropriate?

Which of the following is the best definition of cluster sampling?

When assessing sample frame error, which two factors are to be considered?

Plus-one dialing procedure is a popular variation of random digit dialing that increases the number of calls to additional sample members, hence "plus," who may participate in the survey.

A population is defined as the entire group under study as specified by the objectives of the research project.

Samples may be validated only by obtaining samples from well-known, reputable sampling firms.

Resampling is a means of respondent substitution.

Managers, relative to researchers, define the population:

A sample unit could be a:

One of the problems with online survey samples is sample selection.

A sampling company that has worldwide capabilities and many different sampling options, such as Internet samples, business-to-business samples, and so on, that was highlighted in Chapter 12 of the textbook is:

When a proportionate stratified sampling plan is used, the weighted mean formula:

The sample unit refers to the basic level of investigation; this could be a person, household, or supermarket.

Sampling error is defined as the difference between results obtained from a poll versus a sample survey.

Which of the following may be used to overcome the problems of unlisted and new telephone numbers in a telephone directory?

Purposive samples require a judgment as to who should be in the sample.

Simple random sampling is an appealing method because:

One of the advantages of systematic sampling is that:

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 12: Determining How to Select the Sample

Probability samples are those for which the members of the population:

Regarding calculating the probability of including a sample unit in a probability sample, which of the following is most accurate?

If we were to ask college students, "To what extent do you value a college degree?" which type of sample plan would be most appropriate?

Which of the following is the best definition of cluster sampling?

When assessing sample frame error, which two factors are to be considered?

Plus-one dialing procedure is a popular variation of random digit dialing that increases the number of calls to additional sample members, hence "plus," who may participate in the survey.

A population is defined as the entire group under study as specified by the objectives of the research project.

Samples may be validated only by obtaining samples from well-known, reputable sampling firms.

Resampling is a means of respondent substitution.

Managers, relative to researchers, define the population:

A sample unit could be a:

One of the problems with online survey samples is sample selection.

A sampling company that has worldwide capabilities and many different sampling options, such as Internet samples, business-to-business samples, and so on, that was highlighted in Chapter 12 of the textbook is:

When a proportionate stratified sampling plan is used, the weighted mean formula:

The sample unit refers to the basic level of investigation; this could be a person, household, or supermarket.

Sampling error is defined as the difference between results obtained from a poll versus a sample survey.

Which of the following may be used to overcome the problems of unlisted and new telephone numbers in a telephone directory?

Purposive samples require a judgment as to who should be in the sample.

Simple random sampling is an appealing method because:

One of the advantages of systematic sampling is that:

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Basic Data Analysis: Descriptive Statistics

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters