Question 1

Given a string of numbers, the number that appears most often is the mean.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following command sequences in SPSS would allow you to generate a frequency distribution?

Accepted Answer

A)  SPSS; FREQ; RUN 
B)  ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES 
C)  ANALYZE; GENERATE; FREQ DIS 
D)  STATISTICS; ANALYZE; SUMMARIZE; DESCRIPTIVES 
E)  STATISTICS; FREQUENCY DISTRIBUTION 
A)  SPSS; FREQ; RUN 
B)  ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES 
C)  ANALYZE; GENERATE; FREQ DIS 
D)  STATISTICS; ANALYZE; SUMMARIZE; DESCRIPTIVES 
E)  STATISTICS; FREQUENCY DISTRIBUTION

Question 3

Which of the following best describes data coding?

Accepted Answer

A)  the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis 
B)  identification of codes that pertain to the possible responses for each question on the questionnaire 
C)  identification of all the variable names and code numbers associated with each possible response to each question making up the dataset 
D)  raw data arranged in columns representing answers to various questions and in rows representing each respondent or case 
E)  using codes to represent responses of respondents who have been promised anonymity 
A)  the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis 
B)  identification of codes that pertain to the possible responses for each question on the questionnaire 
C)  identification of all the variable names and code numbers associated with each possible response to each question making up the dataset 
D)  raw data arranged in columns representing answers to various questions and in rows representing each respondent or case 
E)  using codes to represent responses of respondents who have been promised anonymity

Question 4

If you have a question that has an interval or ratio scale, which of the following should be used to report the variability?

Accepted Answer

A)  frequency distribution 
B)  cumulative percentage distribution 
C)  percentage distribution and range 
D)  standard deviation and range 
E)  accumulative percentage standard deviation 
A)  frequency distribution 
B)  cumulative percentage distribution 
C)  percentage distribution and range 
D)  standard deviation and range 
E)  accumulative percentage standard deviation

Question 5

A research study determined that a company's expenditure in training was associated or related to sales force performance. This is an example of associative analysis.

Accepted Answer

A) True 
 B)False

Question 6

Plus or minus 1 standard deviation accounts for 68 percent of the area under the normal curve.

Accepted Answer

A) True 
 B)False

Question 7

If we examine a frequency distribution and find it to be very "stretched out" (not compressed), we can say:

Accepted Answer

A)  There is a low standard deviation. 
B)  There is an average standard deviation. 
C)  There is a high standard deviation. 
D)  There is low variance. 
E)  None of the above: frequencies do not communicate anything about variability. 
A)  There is a low standard deviation. 
B)  There is an average standard deviation. 
C)  There is a high standard deviation. 
D)  There is low variance. 
E)  None of the above: frequencies do not communicate anything about variability.

Question 8

Although there are opportunities for unethical behavior in many areas of marketing research, there are none of these opportunities when researchers conduct descriptive data analysis.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is the term statisticians use to describe the degree to which data vary?

Accepted Answer

A)  variance 
B)  variations 
C)  differentiation 
D)  data changes 
E)  delta 
A)  variance 
B)  variations 
C)  differentiation 
D)  data changes 
E)  delta

Question 10

There are a number of options for data entry, including keyboarding of each datum to software programs, such as Qualtrics, that automatically creates data files as data is recorded during the interview process.

Accepted Answer

A) True 
 B)False

Question 11

The range of 1.64 standard deviation above and 1 standard deviation below the midpoint includes 98% of the total area underneath that curve.

Accepted Answer

A) True 
 B)False

Question 12

One of the advantages of the standard deviation is that it is a measure of variation that is also:

Accepted Answer

A)  translatable in terms of the normal or bell-shaped curve distribution 
B)  calculated as part of the frequency distribution 
C)  included in the range 
D)  applicable when calculating the mode and median 
E)  easily calculated when preparing a percentage frequency distribution 
A)  translatable in terms of the normal or bell-shaped curve distribution 
B)  calculated as part of the frequency distribution 
C)  included in the range 
D)  applicable when calculating the mode and median 
E)  easily calculated when preparing a percentage frequency distribution

Question 13

Data entry refers to the creation of a computer file that holds the raw data taken from all the questionnaires deemed suitable for analysis.

Accepted Answer

A) True 
 B)False

Question 14

When you view the Advanced Automobile Concepts survey data on the data editor screen in SPSS showing columns and rows of data, you are viewing:

Accepted Answer

A)  a data matrix 
B)  associative data (row data are associated with column data) 
C)  differences data (row data are different from column data) 
D)  population determination data 
E)  None of the above; there is no data editor screen in SPSS. 
A)  a data matrix 
B)  associative data (row data are associated with column data) 
C)  differences data (row data are different from column data) 
D)  population determination data 
E)  None of the above; there is no data editor screen in SPSS.

Question 15

The range tells you how often the minimum and maximum values occur.

Accepted Answer

A) True 
 B)False

Question 16

Which type of statistical analysis is used to generalize the results of the sample to the target population that it represents?

Accepted Answer

A)  averages and trends 
B)  descriptive analysis 
C)  inferential analysis 
D)  population determination analysis 
E)  associative analysis 
A)  averages and trends 
B)  descriptive analysis 
C)  inferential analysis 
D)  population determination analysis 
E)  associative analysis

Question 17

The phrase central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, median, or mean.

Accepted Answer

A) True 
 B)False

Question 18

"The average respondent's age is 44" is an example of which function of data analysis?

Accepted Answer

A)  conceptualization 
B)  communication 
C)  generalization 
D)  summarization 
E)  reflection 
A)  conceptualization 
B)  communication 
C)  generalization 
D)  summarization 
E)  reflection

Question 19

When the scale type is nominal, the appropriate measure of central tendency is:

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  nominal mean 
E)  all of the above 
A)  mode 
B)  median 
C)  mean 
D)  nominal mean 
E)  all of the above

Question 20

In the following data set, what is the median? 12, 0, 0, 1, 1, 1, 6, 10, 11

Accepted Answer

A)  4.66 
B)  1 
C)  42 
D)  6 
E)  none of the above 
A)  4.66 
B)  1 
C)  42 
D)  6 
E)  none of the above

Given a string of numbers, the number that appears most often is the mean.

Which of the following command sequences in SPSS would allow you to generate a frequency distribution?

Which of the following best describes data coding?

If you have a question that has an interval or ratio scale, which of the following should be used to report the variability?

A research study determined that a company's expenditure in training was associated or related to sales force performance. This is an example of associative analysis.

Plus or minus 1 standard deviation accounts for 68 percent of the area under the normal curve.

If we examine a frequency distribution and find it to be very "stretched out" (not compressed), we can say:

Although there are opportunities for unethical behavior in many areas of marketing research, there are none of these opportunities when researchers conduct descriptive data analysis.

Which of the following is the term statisticians use to describe the degree to which data vary?

There are a number of options for data entry, including keyboarding of each datum to software programs, such as Qualtrics, that automatically creates data files as data is recorded during the interview process.

The range of 1.64 standard deviation above and 1 standard deviation below the midpoint includes 98% of the total area underneath that curve.

One of the advantages of the standard deviation is that it is a measure of variation that is also:

Data entry refers to the creation of a computer file that holds the raw data taken from all the questionnaires deemed suitable for analysis.

When you view the Advanced Automobile Concepts survey data on the data editor screen in SPSS showing columns and rows of data, you are viewing:

The range tells you how often the minimum and maximum values occur.

Which type of statistical analysis is used to generalize the results of the sample to the target population that it represents?

The phrase central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, median, or mean.

"The average respondent's age is 44" is an example of which function of data analysis?

When the scale type is nominal, the appropriate measure of central tendency is:

In the following data set, what is the median? 12, 0, 0, 1, 1, 1, 6, 10, 11

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 15: Basic Data Analysis: Descriptive Statistics

Given a string of numbers, the number that appears most often is the mean.

Which of the following command sequences in SPSS would allow you to generate a frequency distribution?

Which of the following best describes data coding?

If you have a question that has an interval or ratio scale, which of the following should be used to report the variability?

A research study determined that a company's expenditure in training was associated or related to sales force performance. This is an example of associative analysis.

Plus or minus 1 standard deviation accounts for 68 percent of the area under the normal curve.

If we examine a frequency distribution and find it to be very "stretched out" (not compressed), we can say:

Although there are opportunities for unethical behavior in many areas of marketing research, there are none of these opportunities when researchers conduct descriptive data analysis.

Which of the following is the term statisticians use to describe the degree to which data vary?

There are a number of options for data entry, including keyboarding of each datum to software programs, such as Qualtrics, that automatically creates data files as data is recorded during the interview process.

The range of 1.64 standard deviation above and 1 standard deviation below the midpoint includes 98% of the total area underneath that curve.

One of the advantages of the standard deviation is that it is a measure of variation that is also:

Data entry refers to the creation of a computer file that holds the raw data taken from all the questionnaires deemed suitable for analysis.

When you view the Advanced Automobile Concepts survey data on the data editor screen in SPSS showing columns and rows of data, you are viewing:

The range tells you how often the minimum and maximum values occur.

Which type of statistical analysis is used to generalize the results of the sample to the target population that it represents?

The phrase central tendency refers to information that describes the most typical response to a question. For example, it could be a mode, median, or mean.

"The average respondent's age is 44" is an example of which function of data analysis?

When the scale type is nominal, the appropriate measure of central tendency is:

In the following data set, what is the median? 12, 0, 0, 1, 1, 1, 6, 10, 11

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters