Question 1

Which of the following describes this data set: 12, 0, 0, 1, 1, 1, 6, 10, 11?

Accepted Answer

A)  bimodal 
B)  trimodal 
C)  deuced 
D)  quadmodal 
E)  none of the above 
A)  bimodal 
B)  trimodal 
C)  deuced 
D)  quadmodal 
E)  none of the above

Question 2

In SPSS, DESCRIPTIVES would be most useful if we wanted the measure of central tendency and variability for a ratio scaled variable.

Accepted Answer

A) True 
 B)False

Question 3

A tabulation of the number of times that each different value appears in a particular set of values is called the range.

Accepted Answer

A) True 
 B)False

Question 4

You have a survey question that asks consumers to rank in order their preferences of three brands of toothpaste. You want to know the central tendency of their response. Which command sequence in SPSS would you run?

Accepted Answer

A)  SPSS; RUN: RANKAVG 
B)  ANALYZE; SUMMARIZE; FREQUENCIES; MEAN 
C)  ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Median 
D)  ANALYZE; DESCRIPTIVE STATISTICS; DESCRIPTIVES; select Mode 
E)  ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Mode 
A)  SPSS; RUN: RANKAVG 
B)  ANALYZE; SUMMARIZE; FREQUENCIES; MEAN 
C)  ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Median 
D)  ANALYZE; DESCRIPTIVE STATISTICS; DESCRIPTIVES; select Mode 
E)  ANALYZE; DESCRIPTIVE STATISTICS; FREQUENCIES; STATISTICS; select Mode

Question 5

Regression analysis or times series analysis are often used in which type of statistical analysis?

Accepted Answer

A)  differences analysis 
B)  predictive analysis 
C)  variance analysis 
D)  associative analysis 
E)  population determination analysis 
A)  differences analysis 
B)  predictive analysis 
C)  variance analysis 
D)  associative analysis 
E)  population determination analysis

Question 6

What is the process of describing a data matrix by computing a small number of measures that characterize the dataset?

Accepted Answer

A)  data description 
B)  small population correction factors 
C)  data demagnification 
D)  data characterization 
E)  data summarization 
A)  data description 
B)  small population correction factors 
C)  data demagnification 
D)  data characterization 
E)  data summarization

Question 7

The appropriate measure of central tendency for an ordinal scaled variable is the mean.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following contains a list of all the variables, their names, and codes associated with each possible response to each question?

Accepted Answer

A)  data code book 
B)  data variables identification book 
C)  survey ID book 
D)  anonymous respondent data book 
E)  project master file 
A)  data code book 
B)  data variables identification book 
C)  survey ID book 
D)  anonymous respondent data book 
E)  project master file

Question 9

Plus or minus 1.96 standard deviations accounts for 95 percent of the area under the normal curve.

Accepted Answer

A) True 
 B)False

Question 10

Which type of statistical analysis would we use to determine if College of Business college graduates' starting salary was different from their counterparts in liberal arts?

Accepted Answer

A)  differences analysis 
B)  descriptive analysis 
C)  inferential analysis 
D)  associative analysis 
E)  population determination analysis 
A)  differences analysis 
B)  descriptive analysis 
C)  inferential analysis 
D)  associative analysis 
E)  population determination analysis

Question 11

Measures of variability are concerned with:

Accepted Answer

A)  central tendency 
B)  depicting "typical" difference between the values in a set of values 
C)  depicting "typical" frequencies among the values in a set of values 
D)  depicting the similarities between one data matrix and another 
E)  none of the above 
A)  central tendency 
B)  depicting "typical" difference between the values in a set of values 
C)  depicting "typical" frequencies among the values in a set of values 
D)  depicting the similarities between one data matrix and another 
E)  none of the above

Question 12

The appropriate measure of central tendency for an interval or ratio scaled variable is the mean.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is NOT one of the five basic types of statistical analyses used to reduce a data matrix?

Accepted Answer

A)  inferential 
B)  differences 
C)  communication 
D)  predictive 
E)  associative 
A)  inferential 
B)  differences 
C)  communication 
D)  predictive 
E)  associative

Question 14

Inferential analysis is used anytime we wish to take known information about the population and make inferences about what we expect to find in our sample data.

Accepted Answer

A) True 
 B)False

Question 15

The statistical software package that is used with your textbook is:

Accepted Answer

A)  WorldStats 
B)  MICROStats 
C)  SPSS 
D)  SCSS 
E)  SASS 
A)  WorldStats 
B)  MICROStats 
C)  SPSS 
D)  SCSS 
E)  SASS

Question 16

Robert Amos is the marketing manager for TeleOptics Inc. TeleOptics offers a system that greatly enhances the viewing experience of home theaters by altering audio and video signals and creating ambient lighting. Because TeleOptics is a new product, Robert is considering offering a single package or a "Basic" package with several options at additional prices. He examines survey data that was conducted during the concept stage of product development. One research question asked owners of home theaters what they would be willing to pay for this enhancement system. Robert looked at the mean and standard deviations. Which one of the following sets of means and standard deviations would indicate that Robert should offer the "Basic" package and several options at additional cost?

Accepted Answer

A)  $75; 1.98 
B)  $100; .88 
C)  $95; 30.2 
D)  $88; .05 
E)  $101; 2.1 
A)  $75; 1.98 
B)  $100; .88 
C)  $95; 30.2 
D)  $88; .05 
E)  $101; 2.1

Question 17

Which of the following is not one of the approaches (discussed in your book)that can be used to make certain that the audience will not misunderstand the researcher's words?

Accepted Answer

A)  prepared handbook 
B)  phone call to the client 
C)  an appendix in the final report 
D)  definitions of statistical concepts in the final report 
E)  annotations and footnotes in the final report 
A)  prepared handbook 
B)  phone call to the client 
C)  an appendix in the final report 
D)  definitions of statistical concepts in the final report 
E)  annotations and footnotes in the final report

Question 18

In calculating the standard deviation, if we didn't square the differences between the observations and the mean, then the standard deviation itself would be a negative number.

Accepted Answer

A) True 
 B)False

Question 19

Measures of variability are concerned with depicting the "typical" difference between values in a set.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following best describes data entry?

Accepted Answer

A)  identification of codes that pertain to the possible responses for each question on the questionnaire 
B)  identification of all the variable names and code numbers associated with each possible response to each question making up the dataset 
C)  raw data arranged in columns representing answers to various questions and in rows representing each respondent or case 
D)  the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis 
E)  a process of importing data from other stat packages that are Intel-compatible into SCSS 
A)  identification of codes that pertain to the possible responses for each question on the questionnaire 
B)  identification of all the variable names and code numbers associated with each possible response to each question making up the dataset 
C)  raw data arranged in columns representing answers to various questions and in rows representing each respondent or case 
D)  the creation of a computer file that holds the raw data taken from all of the questionnaires deemed suitable for analysis 
E)  a process of importing data from other stat packages that are Intel-compatible into SCSS

Which of the following describes this data set: 12, 0, 0, 1, 1, 1, 6, 10, 11?

In SPSS, DESCRIPTIVES would be most useful if we wanted the measure of central tendency and variability for a ratio scaled variable.

A tabulation of the number of times that each different value appears in a particular set of values is called the range.

You have a survey question that asks consumers to rank in order their preferences of three brands of toothpaste. You want to know the central tendency of their response. Which command sequence in SPSS would you run?

Regression analysis or times series analysis are often used in which type of statistical analysis?

What is the process of describing a data matrix by computing a small number of measures that characterize the dataset?

The appropriate measure of central tendency for an ordinal scaled variable is the mean.

Which of the following contains a list of all the variables, their names, and codes associated with each possible response to each question?

Plus or minus 1.96 standard deviations accounts for 95 percent of the area under the normal curve.

Which type of statistical analysis would we use to determine if College of Business college graduates' starting salary was different from their counterparts in liberal arts?

Measures of variability are concerned with:

The appropriate measure of central tendency for an interval or ratio scaled variable is the mean.

Which of the following is NOT one of the five basic types of statistical analyses used to reduce a data matrix?

Inferential analysis is used anytime we wish to take known information about the population and make inferences about what we expect to find in our sample data.

The statistical software package that is used with your textbook is:

Which of the following is not one of the approaches (discussed in your book)that can be used to make certain that the audience will not misunderstand the researcher's words?

In calculating the standard deviation, if we didn't square the differences between the observations and the mean, then the standard deviation itself would be a negative number.

Measures of variability are concerned with depicting the "typical" difference between values in a set.

Which of the following best describes data entry?

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters

Exam 15: Basic Data Analysis: Descriptive Statistics

Which of the following describes this data set: 12, 0, 0, 1, 1, 1, 6, 10, 11?

In SPSS, DESCRIPTIVES would be most useful if we wanted the measure of central tendency and variability for a ratio scaled variable.

A tabulation of the number of times that each different value appears in a particular set of values is called the range.

You have a survey question that asks consumers to rank in order their preferences of three brands of toothpaste. You want to know the central tendency of their response. Which command sequence in SPSS would you run?

Regression analysis or times series analysis are often used in which type of statistical analysis?

What is the process of describing a data matrix by computing a small number of measures that characterize the dataset?

The appropriate measure of central tendency for an ordinal scaled variable is the mean.

Which of the following contains a list of all the variables, their names, and codes associated with each possible response to each question?

Plus or minus 1.96 standard deviations accounts for 95 percent of the area under the normal curve.

Which type of statistical analysis would we use to determine if College of Business college graduates' starting salary was different from their counterparts in liberal arts?

Measures of variability are concerned with:

The appropriate measure of central tendency for an interval or ratio scaled variable is the mean.

Which of the following is NOT one of the five basic types of statistical analyses used to reduce a data matrix?

Inferential analysis is used anytime we wish to take known information about the population and make inferences about what we expect to find in our sample data.

The statistical software package that is used with your textbook is:

Which of the following is not one of the approaches (discussed in your book)that can be used to make certain that the audience will not misunderstand the researcher's words?

In calculating the standard deviation, if we didn't square the differences between the observations and the mean, then the standard deviation itself would be a negative number.

Measures of variability are concerned with depicting the "typical" difference between values in a set.

Which of the following best describes data entry?

Introduction to Marketing Research

The Marketing Research Process

The Marketing Research Industry

Defining the Problem and Determining Research Objectives

Research Design

Using Secondary Data and Online Information Databases

Standardized Information Sources

Observation, Focus Groups, and Other Qualitative Methods

Survey Data-Collection Methods

Measurement in Marketing Research

Designing the Questionnaire

Determining How to Select the Sample

Determining the Size of a Sample

Data Collection in the Field, Nonresponse Error, and Questionnaire Screening

Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means

Testing for Differences Between Two Groups or Among More Than

Determining and Interpreting Associations Among Variables

Regression Analysis in Marketing Research

The Marketing Research Report: Preparation and Presentation

Filters