Exam 16: Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means
Exam 1: Introduction to Marketing Research63 Questions
Exam 2: The Marketing Research Process65 Questions
Exam 3: The Marketing Research Industry100 Questions
Exam 4: Defining the Problem and Determining Research Objectives79 Questions
Exam 5: Research Design116 Questions
Exam 6: Using Secondary Data and Online Information Databases75 Questions
Exam 7: Standardized Information Sources80 Questions
Exam 8: Observation, Focus Groups, and Other Qualitative Methods90 Questions
Exam 9: Survey Data-Collection Methods82 Questions
Exam 10: Measurement in Marketing Research80 Questions
Exam 11: Designing the Questionnaire90 Questions
Exam 12: Determining How to Select the Sample97 Questions
Exam 13: Determining the Size of a Sample91 Questions
Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening87 Questions
Exam 15: Basic Data Analysis: Descriptive Statistics90 Questions
Exam 16: Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means75 Questions
Exam 17: Testing for Differences Between Two Groups or Among More Than70 Questions
Exam 18: Determining and Interpreting Associations Among Variables94 Questions
Exam 19: Regression Analysis in Marketing Research100 Questions
Exam 20: The Marketing Research Report: Preparation and Presentation78 Questions
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Ping Golf, Inc. conducts a study in which they use a probability sample of 600 golfers. They examine the data from the sample and calculate that 28 percent of them own Ping golf clubs. The 28 percent is:
(Multiple Choice)
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The SPSS output for the test of the hypothesis about a mean includes which of the following?
(Multiple Choice)
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When you use SPSS to test a hypothesis for a mean, you must do which of the following?
(Multiple Choice)
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Values computed from information provided by a sample are referred to as:
(Multiple Choice)
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The z value associated with a 95 percent confidence interval is either a + or - 1.96.
(True/False)
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If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet, and you used this evidence to decide to buy a Chevrolet, you would be using:
(Multiple Choice)
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If the SPSS output for the test of the hypothesis about a mean shows a significance of 0.000, this means:
(Multiple Choice)
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Values that are computed from a complete census, which are considered to be precise and valid measures of the population, are referred to as parameters.
(True/False)
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Suppose we wish to test the hypothesis that an internship program allows its interns to earn $2,750 per semester and let us assume that this hypothesis is, in fact, true. Which of the following best illustrates the logic of hypothesis testing at the 99% confidence level?
(Multiple Choice)
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Statistical inference is a set of procedures in which the population size and sample statistics are used to make estimates of population parameters.
(True/False)
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In parameter estimation, a value such as the population mean is estimated based on a sample's mean and its size.
(True/False)
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Suppose we wish to test the hypothesis that an internship program allows its interns to earn $2,750 per semester and let us assume that this hypothesis is, in fact, true. Which of the following best illustrates the logic of hypothesis testing at the 95% confidence level?
(Multiple Choice)
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If you were investigating the percentage of high school students who eat at the local Taco Bell, the percentage, because it is derived from the sample, is the sample statistic.
(True/False)
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