Question 1

Discuss in detail the nature of the strategic drivers of wireless adoption.Give a brief example of each.

Accepted Answer

The drivers are:
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Question 2

The adoption stage in which a new product has become a part of the user's lifestyle is called:

Accepted Answer

A) permanent adoption. 
B) loyalty. 
C) internalization. 
A) permanent adoption. 
B) loyalty. 
C) internalization.

Question 3

Services like Google Places make location-based marketing accessible to even small businesses.

Accepted Answer

A) True 
 B)False

Question 4

________ is the acronym that describes the converged media environment

Accepted Answer

A) Pervasive computing 
B) Microtargeting 
C) SoLoMo 
A) Pervasive computing 
B) Microtargeting 
C) SoLoMo

Question 5

________ is one of the strategic drivers of mobile marketing.

Accepted Answer

A) Advertising 
B) 1-click payment mechanisms 
C) Decrease in consumer concern about the privacy and security of their personal data 
A) Advertising 
B) 1-click payment mechanisms 
C) Decrease in consumer concern about the privacy and security of their personal data

Question 6

________ technology is a way two devices located in close proximity can communicate with one another.

Accepted Answer

A) OR code 
B) NFC 
C) Apps 
A) OR code 
B) NFC 
C) Apps

Question 7

The adoption chasm is a concept that suggests many high technology products do not make it past the Early Adopter stage of adoption.

Accepted Answer

A) True 
 B)False

Question 8

One mobile marketing channel that has not experienced robust growth over the last few years is:

Accepted Answer

A) podcasting 
B) search 
C) email 
A) podcasting 
B) search 
C) email

Question 9

True statements about the global mobile environment include:

Accepted Answer

A) some countries have already passed 100% penetration of cell phones. 
B) mobile is expected to be the dominant method of accessing the Internet in a few years. 
C) both of the above. 
A) some countries have already passed 100% penetration of cell phones. 
B) mobile is expected to be the dominant method of accessing the Internet in a few years. 
C) both of the above.

Question 10

Experts predict that mobile is expected to be the dominant way of accessing the Internet within the next few years.

Accepted Answer

A) True 
 B)False

Question 11

Dimensions of the pervasive computing environment include:

Accepted Answer

A) anywhere. 
B) any time. 
C) both of the above. 
A) anywhere. 
B) any time. 
C) both of the above.

Question 12

The pace of adoption of innovative products seems to have been decreasing in recent years.

Accepted Answer

A) True 
 B)False

Question 13

Retailers are uniformly pleased with the cost-effective traffic delivered by Groupon.

Accepted Answer

A) True 
 B)False

Question 14

Digital convergence refers to a single large device that can satisfy all the requirements of a user.

Accepted Answer

A) True 
 B)False

Question 15

An element not included in mobile marketing campaigns should be:

Accepted Answer

A) email lists purchased from third-party list brokers. 
B) a call to action. 
C) metrics specific to the campaign itself. 
A) email lists purchased from third-party list brokers. 
B) a call to action. 
C) metrics specific to the campaign itself.

Question 16

Expanded permission marketing is necessary in the mobile marketing environment because:

Accepted Answer

A) government regulations establish the kind of permissions that are necessary. 
B) mobile customers want control over how much information they receive and when. 
C) it is required by geographical location software. 
A) government regulations establish the kind of permissions that are necessary. 
B) mobile customers want control over how much information they receive and when. 
C) it is required by geographical location software.

Question 17

QR codes are limited to a small amount of data describing the product.

Accepted Answer

A) True 
 B)False

Question 18

Mobile marketing offers numerous opportunities to small businesses.Explain why that is true and give examples of specific technologies or tools that are within the reach of most small businesses.

Accepted Answer

The text points out that many of the too

Question 19

The barcodes used in mobile marketing include:

Accepted Answer

A) only 2 dimensional bar codes. 
B) both QR codes and NFC. 
C) both of the above. 
A) only 2 dimensional bar codes. 
B) both QR codes and NFC. 
C) both of the above.

Question 20

Foursquare offers consumers the ability to check in on their phones and receive location-based promotions.

Accepted Answer

A) True 
 B)False

Discuss in detail the nature of the strategic drivers of wireless adoption.Give a brief example of each.

The adoption stage in which a new product has become a part of the user's lifestyle is called:

Services like Google Places make location-based marketing accessible to even small businesses.

________ is the acronym that describes the converged media environment

________ is one of the strategic drivers of mobile marketing.

________ technology is a way two devices located in close proximity can communicate with one another.

The adoption chasm is a concept that suggests many high technology products do not make it past the Early Adopter stage of adoption.

One mobile marketing channel that has not experienced robust growth over the last few years is:

True statements about the global mobile environment include:

Experts predict that mobile is expected to be the dominant way of accessing the Internet within the next few years.

Dimensions of the pervasive computing environment include:

The pace of adoption of innovative products seems to have been decreasing in recent years.

Retailers are uniformly pleased with the cost-effective traffic delivered by Groupon.

Digital convergence refers to a single large device that can satisfy all the requirements of a user.

An element not included in mobile marketing campaigns should be:

Expanded permission marketing is necessary in the mobile marketing environment because:

QR codes are limited to a small amount of data describing the product.

Mobile marketing offers numerous opportunities to small businesses.Explain why that is true and give examples of specific technologies or tools that are within the reach of most small businesses.

The barcodes used in mobile marketing include:

Foursquare offers consumers the ability to check in on their phones and receive location-based promotions.

Internet Marketing As Part of the Marketing Communications Mix

The Internet Value Chain

Business Models and Strategies

The Direct Response and Database Foundations of Internet Marketing

Online Branding and Video Marketing

Display Advertising and Other Customer Acquisition Techniques

Email Marketing to Build Consumer and Business Relationships

Search Marketing: Seo and PPC

Social Media Marketing

Lead Generation and Conversion in B2B Markets

Customer Relationship Development and Retention Marketing

Developing and Maintaining Effective Websites

Customer Service and Support in Web Space

Measuring and Evaluating Web Marketing Programs

Social and Regulatory Issues: Privacy, Security, and Intellectual Property

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Exam 16: Mobile Marketing and Related Developments

Discuss in detail the nature of the strategic drivers of wireless adoption.Give a brief example of each.

The adoption stage in which a new product has become a part of the user's lifestyle is called:

Services like Google Places make location-based marketing accessible to even small businesses.

________ is the acronym that describes the converged media environment

________ is one of the strategic drivers of mobile marketing.

________ technology is a way two devices located in close proximity can communicate with one another.

The adoption chasm is a concept that suggests many high technology products do not make it past the Early Adopter stage of adoption.

One mobile marketing channel that has not experienced robust growth over the last few years is:

True statements about the global mobile environment include:

Experts predict that mobile is expected to be the dominant way of accessing the Internet within the next few years.

Dimensions of the pervasive computing environment include:

The pace of adoption of innovative products seems to have been decreasing in recent years.

Retailers are uniformly pleased with the cost-effective traffic delivered by Groupon.

Digital convergence refers to a single large device that can satisfy all the requirements of a user.

An element not included in mobile marketing campaigns should be:

Expanded permission marketing is necessary in the mobile marketing environment because:

QR codes are limited to a small amount of data describing the product.

Mobile marketing offers numerous opportunities to small businesses.Explain why that is true and give examples of specific technologies or tools that are within the reach of most small businesses.

The barcodes used in mobile marketing include:

Foursquare offers consumers the ability to check in on their phones and receive location-based promotions.

Internet Marketing As Part of the Marketing Communications Mix

The Internet Value Chain

Business Models and Strategies

The Direct Response and Database Foundations of Internet Marketing

Online Branding and Video Marketing

Display Advertising and Other Customer Acquisition Techniques

Email Marketing to Build Consumer and Business Relationships

Search Marketing: Seo and PPC

Social Media Marketing

Lead Generation and Conversion in B2B Markets

Customer Relationship Development and Retention Marketing

Developing and Maintaining Effective Websites

Customer Service and Support in Web Space

Measuring and Evaluating Web Marketing Programs

Social and Regulatory Issues: Privacy, Security, and Intellectual Property

Filters