Chat with AIExam 15: Social and Regulatory Issues: Privacy, Security, and Intellectual Property
There are a number of actions that businesses can take to increase the level of trust that consumers have in them.Identify three specific actions and explain why they are important in creating trust.
(27) 
VerifiedBeing transparent about data collection and use, via privacy policies and other actions, is one way.Use of one or more privacy seals may be another.Adhering to the FIPPA, and making that known to consumers, would be another.Being vigilant about data security, and again, making this evident to consumers is another.There is probably nothing more damaging to corporate trust than a well-publicized data breach? Should they not use behavioral tracking, adware and spyware? It would be difficult to target ads without the behavioral tracking allowed by adware, but companies could probably do without spyware.Less obviously, but perhaps equally importantly, companies can be an active force in their industry supporting consumer-friendly data practices.They can also engage in programs that support the communities in which they have a presence and/or engage in cause-related marketing.Trust takes long effort to build and can be destroyed quickly.
Which of the following online marketing activities is most disliked by consumers:
(39) VerifiedC
Among the business practices recommended by the Federal Trade Commission are:
(36) VerifiedA
The law that attempts to bring intellectual property regulation into the digital age is:
(34) Except for music, issues concerning intellectual property have not changed much as a result of the Internet.
(36) ________ is one of the fair information practice principles.
(41) There are several security issues that affect consumers.Choose two specific issues.Explain the nature of the issue, what consumers can do to protect themselves, and what business should be doing to protect consumers.
(38) The rise of social media has added another dimension to consumer concerns about the privacy of PII.
(37) Marketers are not able to collect much useful consumer data from social networks.
(34) Under the fair information practice principles the consumer should be able to obtain redress for injuries suffered as a result of business violations.
(44) Intellectual property includes only works that have been legally copyrighted by the owner.
(31) Among the actions businesses should take to improve trust in themselves and their brands are:
(34) Consumers consider all personal data to be roughly equivalent in terms of its sensitivity.
(39) The provisions of COPPA apply only to children under 6 years of age.
(24) Software that tracks consumer's activities on the web, usually without their knowledge, is called:
(39) A true statement about consumer practices related to the security of their data is:
(37) Privacy seals are part of the U.S.government's program to increase Internet security.
(36) 
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