Exam 2: The Internet Value Chain

Electronic Data Interchange is an integration process that is relatively easy for enterprises large and small to implement.

Transaction costs are part of a value chain but costs of finding information are not.

The marketing concept of service-dominated logic includes which of the following concepts?

Zara is successful in the highly competitive fashion industry because:

The value chain refers to the various suppliers a producer utilizes to procure products or services.

Two concepts Herman Miller employed as part of its ongoing process of value chain improvement are:

Firms like Amazon and eBay use APIs to:

A phrase that describes value chains is:

The first step in creating a virtual value chain is to create visibility, which can be defined as the ability for customers to see into inventory systems.

________ is the term used to describe information systems that provide a complete picture of a supply chain

RFID tags:

The value a customer perceives in a product or service is largely determined by its price.

In your own words, describe the concept of a value chain and give an example of the benefits that integrating value chains can confer on a business enterprise.

Herman Miller realized ________ as a benefit of its value chain improvements.

Greening its supply chain has allowed Herman Miller to make products that are mostly recyclable.

The benefits of business integration include:

Web Services can be provided "in the cloud."

Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.

Dell's business has unique characteristics that make it impossible for other businesses to use value chain techniques Dell has pioneered.

Supply chain management is one of the core marketing processes.