Question 1

When consumers are informed about the nature of behavioral tracking they become more comfortable with its use.

Accepted Answer

A) True 
 B)False

Question 2

Privacy policies should be prominently posted on the corporate website.

Accepted Answer

A) True 
 B)False

Question 3

What actions are marketing trade groups taking to try to calm the concerns of consumers about behavioral tracking:

Accepted Answer

A) educating consumers about online behavioral advertising. 
B) introducing an icon for advertisers who comply with industry policies. 
C) both of the above. 
A) educating consumers about online behavioral advertising. 
B) introducing an icon for advertisers who comply with industry policies. 
C) both of the above.

Question 4

Financial services institutions in the U.S.are required by law to notify consumers about their privacy policies.

Accepted Answer

A) True 
 B)False

Question 5

________ is the law that protects the medical data of patients.

Accepted Answer

A) FTC 
B) COPPA 
C) HIPPA 
A) FTC 
B) COPPA 
C) HIPPA

Question 6

Privacy on social networks:

Accepted Answer

A) presents difficult issues for both consumers and marketers. 
B) is guaranteed by the social networks. 
C) is not generally an issue of concern. 
A) presents difficult issues for both consumers and marketers. 
B) is guaranteed by the social networks. 
C) is not generally an issue of concern.

Question 7

Fake websites can be set up for the purpose of stealing data such as credit card numbers.

Accepted Answer

A) True 
 B)False

Question 8

In the United States, laws have not been passed regulating the collection and use of personal information about:

Accepted Answer

A) financial activities of consumers. 
B) people over 65 years of age. 
C) information collected from children. 
A) financial activities of consumers. 
B) people over 65 years of age. 
C) information collected from children.

Question 9

What kinds of data do consumers tend to consider sensitive?

Accepted Answer

A) health-related. 
B) goods and services purchased. 
C) websites visited. 
A) health-related. 
B) goods and services purchased. 
C) websites visited.

Question 10

Consumers do not need to be concerned about the privacy of their PII on social networks.Take a position on that statement and give reasons that support your position.

Accepted Answer

Most experts would agree that consumers

Question 11

Trust, always at the heart of our economic system, has become even more important in the Internet Age.

Accepted Answer

A) True 
 B)False

Question 12

Digital property rights represent a contentious subject among many groups associated with the Internet.Explain why it is a problem and how it affects both Internet users and businesses.

Accepted Answer

Music is probably the context most stude

Question 13

There is no way for Internet sites to collect data about consumers without the consumers being aware that data is being collected.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following are is not a true statement about intellectual property issues on the Internet?

Accepted Answer

A) P2P file sharing is acceptable in the eyes of copyright law. 
B) The Internet has magnified the problem of protecting intellectual property. 
C) Businesses show little concern for intellectual property protection. 
A) P2P file sharing is acceptable in the eyes of copyright law. 
B) The Internet has magnified the problem of protecting intellectual property. 
C) Businesses show little concern for intellectual property protection.

Question 15

In recent years users have become concerned about the privacy of PII on their mobile devices.

Accepted Answer

A) True 
 B)False

Question 16

________ is generally considered the most important data security problem on and off the Internet:

Accepted Answer

A) Viruses 
B) Spam 
C) Identity theft 
A) Viruses 
B) Spam 
C) Identity theft

Question 17

Businesses have a long run competitive advantage as a result of having trusted brands.

Accepted Answer

A) True 
 B)False

Question 18

Creative Commons is an effort to promote sharing of content while protecting the rights of the creator.

Accepted Answer

A) True 
 B)False

Question 19

Identity theft is a consumer problem, not a concern of business.

Accepted Answer

A) True 
 B)False

Question 20

Actions taken by consumers to protect the privacy of their data include:

Accepted Answer

A) boycotting websites. 
B) email campaigns. 
C) rejecting cookies. 
A) boycotting websites. 
B) email campaigns. 
C) rejecting cookies.

When consumers are informed about the nature of behavioral tracking they become more comfortable with its use.

Privacy policies should be prominently posted on the corporate website.

What actions are marketing trade groups taking to try to calm the concerns of consumers about behavioral tracking:

Financial services institutions in the U.S.are required by law to notify consumers about their privacy policies.

________ is the law that protects the medical data of patients.

Privacy on social networks:

Fake websites can be set up for the purpose of stealing data such as credit card numbers.

In the United States, laws have not been passed regulating the collection and use of personal information about:

What kinds of data do consumers tend to consider sensitive?

Consumers do not need to be concerned about the privacy of their PII on social networks.Take a position on that statement and give reasons that support your position.

Trust, always at the heart of our economic system, has become even more important in the Internet Age.

Digital property rights represent a contentious subject among many groups associated with the Internet.Explain why it is a problem and how it affects both Internet users and businesses.

There is no way for Internet sites to collect data about consumers without the consumers being aware that data is being collected.

Which of the following are is not a true statement about intellectual property issues on the Internet?

In recent years users have become concerned about the privacy of PII on their mobile devices.

________ is generally considered the most important data security problem on and off the Internet:

Businesses have a long run competitive advantage as a result of having trusted brands.

Creative Commons is an effort to promote sharing of content while protecting the rights of the creator.

Identity theft is a consumer problem, not a concern of business.

Actions taken by consumers to protect the privacy of their data include:

Internet Marketing As Part of the Marketing Communications Mix

The Internet Value Chain

Business Models and Strategies

The Direct Response and Database Foundations of Internet Marketing

Online Branding and Video Marketing

Display Advertising and Other Customer Acquisition Techniques

Email Marketing to Build Consumer and Business Relationships

Search Marketing: Seo and PPC

Social Media Marketing

Lead Generation and Conversion in B2B Markets

Customer Relationship Development and Retention Marketing

Developing and Maintaining Effective Websites

Customer Service and Support in Web Space

Measuring and Evaluating Web Marketing Programs

Mobile Marketing and Related Developments

Filters

Exam 15: Social and Regulatory Issues: Privacy, Security, and Intellectual Property

When consumers are informed about the nature of behavioral tracking they become more comfortable with its use.

Privacy policies should be prominently posted on the corporate website.

What actions are marketing trade groups taking to try to calm the concerns of consumers about behavioral tracking:

Financial services institutions in the U.S.are required by law to notify consumers about their privacy policies.

________ is the law that protects the medical data of patients.

Privacy on social networks:

Fake websites can be set up for the purpose of stealing data such as credit card numbers.

In the United States, laws have not been passed regulating the collection and use of personal information about:

What kinds of data do consumers tend to consider sensitive?

Consumers do not need to be concerned about the privacy of their PII on social networks.Take a position on that statement and give reasons that support your position.

Trust, always at the heart of our economic system, has become even more important in the Internet Age.

Digital property rights represent a contentious subject among many groups associated with the Internet.Explain why it is a problem and how it affects both Internet users and businesses.

There is no way for Internet sites to collect data about consumers without the consumers being aware that data is being collected.

Which of the following are is not a true statement about intellectual property issues on the Internet?

In recent years users have become concerned about the privacy of PII on their mobile devices.

________ is generally considered the most important data security problem on and off the Internet:

Businesses have a long run competitive advantage as a result of having trusted brands.

Creative Commons is an effort to promote sharing of content while protecting the rights of the creator.

Identity theft is a consumer problem, not a concern of business.

Actions taken by consumers to protect the privacy of their data include:

Internet Marketing As Part of the Marketing Communications Mix

The Internet Value Chain

Business Models and Strategies

The Direct Response and Database Foundations of Internet Marketing

Online Branding and Video Marketing

Display Advertising and Other Customer Acquisition Techniques

Email Marketing to Build Consumer and Business Relationships

Search Marketing: Seo and PPC

Social Media Marketing

Lead Generation and Conversion in B2B Markets

Customer Relationship Development and Retention Marketing

Developing and Maintaining Effective Websites

Customer Service and Support in Web Space

Measuring and Evaluating Web Marketing Programs

Mobile Marketing and Related Developments

Filters