Exam 4: The Direct Response and Database Foundations of Internet Marketing
Exam 1: Internet Marketing As Part of the Marketing Communications Mix36 Questions
Exam 2: The Internet Value Chain38 Questions
Exam 3: Business Models and Strategies44 Questions
Exam 4: The Direct Response and Database Foundations of Internet Marketing41 Questions
Exam 5: Online Branding and Video Marketing40 Questions
Exam 6: Display Advertising and Other Customer Acquisition Techniques36 Questions
Exam 7: Email Marketing to Build Consumer and Business Relationships32 Questions
Exam 8: Search Marketing: Seo and PPC40 Questions
Exam 9: Social Media Marketing45 Questions
Exam 10: Lead Generation and Conversion in B2B Markets37 Questions
Exam 11: Customer Relationship Development and Retention Marketing37 Questions
Exam 12: Developing and Maintaining Effective Websites40 Questions
Exam 13: Customer Service and Support in Web Space37 Questions
Exam 14: Measuring and Evaluating Web Marketing Programs52 Questions
Exam 15: Social and Regulatory Issues: Privacy, Security, and Intellectual Property40 Questions
Exam 16: Mobile Marketing and Related Developments42 Questions
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