Exam 12: Managing New Product Development Teams

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The evaluation of members of a heavyweight team is done by the project manager rather than the functional manager.

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The CEO of Bright Electronics has put together an autonomous new product development team.Now he is trying to decide what type of a leader to appoint to head the team.What should he look for in the leader of this team to improve its chances of success?

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Due to the nature of the autonomous team,the team leader should be a senior manager with significant experience and organizational influence.He or she will have to champion the product concept within the organization,resolve conflicts,and be able to communicate with personnel from different functional areas in the terms they understand and identify with.He or she will also have to exert influence on the engineering,manufacturing,and marketing functions to get the project completed.

In heavyweight teams,the long-term career development of individual members rests with their project managers rather than their functional managers.

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Members of a virtual team:

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In the forming of virtual teams,it is important to select personnel who have strong interpersonal skills.

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Dr.Abby was the chairman of the Freshman Program Committee at Blue Mountain University.This committee was designing a new curriculum for freshmen.Explain how Dr.Abby might perform all three boundary-spanning activities.

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Virtual teams are best defined as the teams in which the members:

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Typically collocation of team members:

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In the context of product development teams,which of the following is true?

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A lack of cross-functional communication can lead to a poor fit between product attributes and customer requirements.

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Virtual teams face challenges in developing trust among its team members.

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Which of the following is a primary advantage of lightweight teams?

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The contract book is an important mechanism for establishing team commitment to the project and a sense of ownership over the project.

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Ruth works in the advertising department of her company.It was observed that she interacted more frequently and more intensely with team members who shared her interests and social background and ignored others.This phenomenon exhibited by Ruth is referred to as:

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Nancy argues that with modern information technologies,collocation of team members is no longer important.How would you respond to this argument?

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Which of the following types of international virtual teams conducts all R&D through decentralized divisions,but each division coordinates with one person?

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What are the advantages and disadvantages of having a heterogeneous new product development team?

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A cross-functional team is one that has members of different ethnic backgrounds in a single functional area.

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John was serving in an autonomous team and was asked to sign a document honoring the project plan and pledging to work towards the goals specified.This document,which defined in detail the basic plan to achieve the goals of the project,is called a:

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Which of the following is true of lightweight teams?

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