Exam 11: Managing the New Product Development Process

Alpha Cleaning Equipment Co.wants to use the house of quality matrix in designing and developing a new vacuum cleaning machine.What is the first step that Alpha should take?

In failure modes and effects analysis (FMEA),potential problems in a system are classified according to the time at which they occurred.

Which of the following measures assesses the ratio of the firm's total profits from new products to its total expenditures?

Which of the following is true of design for manufacturing (DFM) methods?

Alpha Cleaning Equipment Co.is developing a new street sweeper machine.It has a business plan and a detailed plan of action for the machine.According to the stage-gate process,what is the next stage of the project?

Customers who face the same general needs of the marketplace but are likely to experience them months or years earlier than the rest of the market and stand to benefit disproportionately from solutions to those needs are referred to as _____.

One of the drawbacks of Quality Function Deployment (QFD) is that it hinders cross-functional communication.

Alpha Cleaning Equipment Co.is experimenting with a faster and quieter machine to polish floors.To develop this concept the company is contemplating using the lead user method of concept development.How does this method work? What are its advantages?

Trekker Inc.has developed a product with a very short product development cycle.Which of the following results can it typically expect?

Many firms use beta testing to get customer input early in the development process.

Firms often make decisions about projects on the basis of marketing criteria.

In Stage 1 of the stage-gate process,the team builds a business case that includes a defined product,its business justification,and a detailed plan of action for the next stages.

Josh is the executive vice president of a bank.Recently the president of the bank asked Josh to use his influence to ensure that the online banking project was developed and implemented.Paul is being asked to be a:

Parallel development processes are universally endorsed.

Alpha Cleaning Equipment Co.wants to use the house of quality matrix in designing and developing a new vacuum cleaning machine.What is the last step that Alpha will have to take?

Using computer-aided design (CAD) to build and test product design increases cycle time.

According to the stage-gate process developed by Robert G. Cooper, _____ are the results of the previous stage and are the inputs for the gate review.

Which of the following statements is true of partly parallel development processes?

A firm can benefit from developing "antichampions".

Computer-aided manufacturing (CAM) is faster and more flexible than traditional methods of manufacturing.