Question 1

If you are a first mover in the market of a new technology,you may find that your product offerings will have to be revised as consumers reveal their preferences.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is true of a firm entering a market too early?

Accepted Answer

A)  The distribution channel will be well established prior to its entry. 
B)  The technology and complements will be underdeveloped. 
C)  Competitors would have already captured controlling shares of the market. 
D)  The firm will not be able to reap the advantages of monopoly rent. 
A)  The distribution channel will be well established prior to its entry. 
B)  The technology and complements will be underdeveloped. 
C)  Competitors would have already captured controlling shares of the market. 
D)  The firm will not be able to reap the advantages of monopoly rent.

Question 3

Loren has invented a new product that detects water leakages due to broken pipes and sends out an alarm similar to a smoke alarm.However,Loren has very little personal money to invest in this new product.He finally raised enough money to enter the market and began to experience some success.The product was not patentable because it was too similar to other existing technologies.Major corporations saw his success and have now entered the market with competing products.What will be the probable destiny of Loren's company?

Accepted Answer

Since Mr.Loren does not have significant

Question 4

Doven Inc.pioneered software development in the 1970s and introduced its range of office tools well ahead of competitors.According to the classification scheme of entrants,Doven would be classified as a(n) _____.

Accepted Answer

A)  first mover 
B)  early follower 
C)  early leader 
D)  laggard 
A)  first mover 
B)  early follower 
C)  early leader 
D)  laggard

Question 5

New innovations typically tend to:

Accepted Answer

A)  be adopted very slowly at first. 
B)  have a rapid initial takeoff. 
C)  provide high sales revenue when they are first introduced. 
D)  be adopted as soon as they are introduced. 
A)  be adopted very slowly at first. 
B)  have a rapid initial takeoff. 
C)  provide high sales revenue when they are first introduced. 
D)  be adopted as soon as they are introduced.

Question 6

When Fun Bun,an international fast food chain,first moved into China,it had to teach farmers how to grow a particular variety of potatoes and bakers had to be taught to make hamburger buns.This is an example of:

Accepted Answer

A)  corporate social responsibility. 
B)  an undeveloped supply channel. 
C)  incumbent inertia. 
D)  monopoly rents. 
A)  corporate social responsibility. 
B)  an undeveloped supply channel. 
C)  incumbent inertia. 
D)  monopoly rents.

Question 7

Explain the reasons why other keyboards claimed to be more efficient were not able to replace the QWERTY keyboard.Which principle is illustrated in this scenario?

Accepted Answer

The QWERTY keyboard was initially introd

Question 8

Since SmartShoe Inc.is the market leader in the gliding shoe market,it enjoys an excellent reputation.It was the pioneer of this new market and currently holds 40 percent market share.Now SmartShoe wants to introduce a new range of orthopedic shoes.Discuss how its reputation might affect its acceptance among distributors and consumers.

Accepted Answer

Its excellent reputation will give it hi

Question 9

There are more chances for a technology to be underdeveloped and its fit with customer needs unknown in the _____ market stage.

Accepted Answer

A)  very early 
B)  late 
C)  maturity 
D)  mass 
A)  very early 
B)  late 
C)  maturity 
D)  mass

Question 10

Component technologies that are necessary for the performance or desirability of a given innovation are referred to as _____ technologies.

Accepted Answer

A)  architectural 
B)  diffused 
C)  primary 
D)  enabling 
A)  architectural 
B)  diffused 
C)  primary 
D)  enabling

If you are a first mover in the market of a new technology,you may find that your product offerings will have to be revised as consumers reveal their preferences.

Which of the following is true of a firm entering a market too early?

Doven Inc.pioneered software development in the 1970s and introduced its range of office tools well ahead of competitors.According to the classification scheme of entrants,Doven would be classified as a(n) _____.

New innovations typically tend to:

When Fun Bun,an international fast food chain,first moved into China,it had to teach farmers how to grow a particular variety of potatoes and bakers had to be taught to make hamburger buns.This is an example of:

Explain the reasons why other keyboards claimed to be more efficient were not able to replace the QWERTY keyboard.Which principle is illustrated in this scenario?

There are more chances for a technology to be underdeveloped and its fit with customer needs unknown in the _____ market stage.

Component technologies that are necessary for the performance or desirability of a given innovation are referred to as _____ technologies.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters

Exam 5: Timing of Entry

If you are a first mover in the market of a new technology,you may find that your product offerings will have to be revised as consumers reveal their preferences.

Which of the following is true of a firm entering a market too early?

Doven Inc.pioneered software development in the 1970s and introduced its range of office tools well ahead of competitors.According to the classification scheme of entrants,Doven would be classified as a(n) _____.

New innovations typically tend to:

When Fun Bun,an international fast food chain,first moved into China,it had to teach farmers how to grow a particular variety of potatoes and bakers had to be taught to make hamburger buns.This is an example of:

Explain the reasons why other keyboards claimed to be more efficient were not able to replace the QWERTY keyboard.Which principle is illustrated in this scenario?

There are more chances for a technology to be underdeveloped and its fit with customer needs unknown in the _____ market stage.

Component technologies that are necessary for the performance or desirability of a given innovation are referred to as _____ technologies.

Introduction

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Defining the Organizations Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Filters