Question 1

The _____ arranges fixtures and aisles asymmetrically.

Accepted Answer

A)  racetrack layout 
B)  gondola layout 
C)  grid layout 
D)  loop layout 
E)  free-form layout 
A)  racetrack layout 
B)  gondola layout 
C)  grid layout 
D)  loop layout 
E)  free-form layout

Question 2

Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise.Which of the following is NOT a benefit of digital signage?

Accepted Answer

A)  The enhancement of the store environment 
B)  The displays of complex graphics and videos 
C)  The atmosphere it provides 
D)  The time to message hurdle 
E)  The cost of the display and devices 
A)  The enhancement of the store environment 
B)  The displays of complex graphics and videos 
C)  The atmosphere it provides 
D)  The time to message hurdle 
E)  The cost of the display and devices

Question 3

When Lena went to buy walking shorts,she first noticed the store had three racks of shorts.Then,she noticed all the shorts on one rack were $14.99,all the shorts on the second rack were priced at $19.99,and all the shorts on the third rack were priced at $24.99.What type of merchandise presentation did Lena see?

Accepted Answer

A)  Price lining 
B)  Idea-oriented presentation 
C)  Tonnage merchandising 
D)  Frontal presentation 
E)  Gondola presentation 
A)  Price lining 
B)  Idea-oriented presentation 
C)  Tonnage merchandising 
D)  Frontal presentation 
E)  Gondola presentation

Question 4

Which store layout is used primarily by supermarkets and full-line discount stores?

Accepted Answer

A)  Race track layout 
B)  Grid layout 
C)  Free form layout 
D)  Boutique layout 
E)  Gondola layout 
A)  Race track layout 
B)  Grid layout 
C)  Free form layout 
D)  Boutique layout 
E)  Gondola layout

Question 5

Which of the following statements is true about the racetrack layout?

Accepted Answer

A)  It is also called the free-form layout. 
B)  It cannot be used in department stores because it makes large stores look cluttered. 
C)  It encourages unplanned purchasing. 
D)  It is not as aesthetically pleasing as the grid layout. 
E)  It is very cost efficient. 
A)  It is also called the free-form layout. 
B)  It cannot be used in department stores because it makes large stores look cluttered. 
C)  It encourages unplanned purchasing. 
D)  It is not as aesthetically pleasing as the grid layout. 
E)  It is very cost efficient.

Question 6

_____ is a display technique in which large quantities of merchandise are displayed together.

Accepted Answer

A)  Price lining 
B)  Merchandise highlighting 
C)  Frontal presentation 
D)  Tonnage merchandising 
E)  Style/item presentation 
A)  Price lining 
B)  Merchandise highlighting 
C)  Frontal presentation 
D)  Tonnage merchandising 
E)  Style/item presentation

Question 7

Which of the following is a disadvantage to the grid layout?

Accepted Answer

A)  It is costly to design. 
B)  Shrinkage is more likely to occur. 
C)  Customers typically aren't exposed to all the merchandise in the store. 
D)  Wide aisles utilize expensive merchandise space. 
E)  Products are difficult for customers to find. 
A)  It is costly to design. 
B)  Shrinkage is more likely to occur. 
C)  Customers typically aren't exposed to all the merchandise in the store. 
D)  Wide aisles utilize expensive merchandise space. 
E)  Products are difficult for customers to find.

Question 8

The two basic shopping goals of consumers are customer satisfaction and customer service.

Accepted Answer

A) True 
 B)False

Question 9

Which colors would be best suited to produce emotional,vibrant,hot,and active responses from customers?

Accepted Answer

A)  Blue and green tones 
B)  All the colors of the rainbow 
C)  White,eggshell,ecru,and other white hues 
D)  Red,gold,and yellow tones 
E)  Pink,red,and magenta tones 
A)  Blue and green tones 
B)  All the colors of the rainbow 
C)  White,eggshell,ecru,and other white hues 
D)  Red,gold,and yellow tones 
E)  Pink,red,and magenta tones

Question 10

Which of the following is NOT an element considered in the design of a store?

Accepted Answer

A)  Layout 
B)  Signage 
C)  Graphics 
D)  Attention getting feature areas 
E)  Recruitment 
A)  Layout 
B)  Signage 
C)  Graphics 
D)  Attention getting feature areas 
E)  Recruitment

Question 11

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

Accepted Answer

A)  Flexible pricing 
B)  Competitive pricing 
C)  Price presentation 
D)  Price lining 
E)  Vertical merchandising 
A)  Flexible pricing 
B)  Competitive pricing 
C)  Price presentation 
D)  Price lining 
E)  Vertical merchandising

Question 12

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following does NOT describes an end-cap?

Accepted Answer

A)  They are displays located at the end of an aisle. 
B)  They have high visibility. 
C)  Product sales increase dramatically when merchandise is featured on an end-cap. 
D)  Retailers use end caps for higher-margin,impulse,and sale merchandise. 
E)  They are most often used with a free-form layout. 
A)  They are displays located at the end of an aisle. 
B)  They have high visibility. 
C)  Product sales increase dramatically when merchandise is featured on an end-cap. 
D)  Retailers use end caps for higher-margin,impulse,and sale merchandise. 
E)  They are most often used with a free-form layout.

Question 14

Which of the following locations in a store is the most appropriate to place high margin products?

Accepted Answer

A)  The store entrance 
B)  Center aisles 
C)  End caps 
D)  Right-hand side 
E)  Left-hand side 
A)  The store entrance 
B)  Center aisles 
C)  End caps 
D)  Right-hand side 
E)  Left-hand side

Question 15

_____ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

Accepted Answer

A)  Tonnage merchandising 
B)  Vertical merchandising 
C)  Mass marketing 
D)  Product visibility 
E)  Frontal presentation 
A)  Tonnage merchandising 
B)  Vertical merchandising 
C)  Mass marketing 
D)  Product visibility 
E)  Frontal presentation

Question 16

How does smell impact customers' mood and emotions?

Accepted Answer

Smell has a large impact on customer's m

Question 17

Reese designed his gift shop specializing in teen room decoration in a free-form layout.He used music,lighting,and color to suit the teen tastes.What could Reese add to help customers locate specific products and departments?

Accepted Answer

A)  Discounts 
B)  Signage 
C)  Longer hours 
D)  Frequent sales 
E)  Advertisement in local teen hangouts 
A)  Discounts 
B)  Signage 
C)  Longer hours 
D)  Frequent sales 
E)  Advertisement in local teen hangouts

Question 18

_____ refers to the design of an environment by stimulation of the five senses.

Accepted Answer

A)  Atmospherics 
B)  Ecoscaping 
C)  Terraforming 
D)  Arboriculture 
E)  Showrooming 
A)  Atmospherics 
B)  Ecoscaping 
C)  Terraforming 
D)  Arboriculture 
E)  Showrooming

Question 19

Hollywood video rental stores typically place the most current tape boxes on shelves,so the scenes depicted on the tape box can attract the customer.This is an example of _____.

Accepted Answer

A)  tonnage merchandising 
B)  vertical merchandising 
C)  frontal presentation 
D)  color presentation 
E)  price lining 
A)  tonnage merchandising 
B)  vertical merchandising 
C)  frontal presentation 
D)  color presentation 
E)  price lining

Question 20

The free-form layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.

Accepted Answer

A) True 
 B)False

The _____ arranges fixtures and aisles asymmetrically.

Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise.Which of the following is NOT a benefit of digital signage?

Which store layout is used primarily by supermarkets and full-line discount stores?

Which of the following statements is true about the racetrack layout?

_____ is a display technique in which large quantities of merchandise are displayed together.

Which of the following is a disadvantage to the grid layout?

The two basic shopping goals of consumers are customer satisfaction and customer service.

Which colors would be best suited to produce emotional,vibrant,hot,and active responses from customers?

Which of the following is NOT an element considered in the design of a store?

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Which of the following does NOT describes an end-cap?

Which of the following locations in a store is the most appropriate to place high margin products?

_____ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

How does smell impact customers' mood and emotions?

Reese designed his gift shop specializing in teen room decoration in a free-form layout.He used music,lighting,and color to suit the teen tastes.What could Reese add to help customers locate specific products and departments?

_____ refers to the design of an environment by stimulation of the five senses.

Hollywood video rental stores typically place the most current tape boxes on shelves,so the scenes depicted on the tape box can attract the customer.This is an example of _____.

The free-form layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters

Exam 17: Store Layout, Design, and Visual Merchandising

The _____ arranges fixtures and aisles asymmetrically.

Digital signage is visual content that is displayed on a monitor delivering video clips or price of merchandise.Which of the following is NOT a benefit of digital signage?

Which store layout is used primarily by supermarkets and full-line discount stores?

Which of the following statements is true about the racetrack layout?

_____ is a display technique in which large quantities of merchandise are displayed together.

Which of the following is a disadvantage to the grid layout?

The two basic shopping goals of consumers are customer satisfaction and customer service.

Which colors would be best suited to produce emotional,vibrant,hot,and active responses from customers?

Which of the following is NOT an element considered in the design of a store?

_____ is used to present products when retailers offer a limited number of predetermined price points within a product classification category.

The store design that provides a major aisle to facilitate customer traffic with access to the store's multiple entrances is called the racetrack layout.

Which of the following does NOT describes an end-cap?

Which of the following locations in a store is the most appropriate to place high margin products?

_____ is a method of displaying merchandise in which the retailer exposes as much of the product as possible to catch the customer's eye.

How does smell impact customers' mood and emotions?

Reese designed his gift shop specializing in teen room decoration in a free-form layout.He used music,lighting,and color to suit the teen tastes.What could Reese add to help customers locate specific products and departments?

_____ refers to the design of an environment by stimulation of the five senses.

Hollywood video rental stores typically place the most current tape boxes on shelves,so the scenes depicted on the tape box can attract the customer.This is an example of _____.

The free-form layout is well suited for customers who are primarily interested in the hedonic benefits offered by a store.

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters