Question 1

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

Accepted Answer

A)  Penny's,an off-price clothing retailer 
B)  Sherlock,a store for mystery book lovers 
C)  The Beer House,a store that sells everything you need to brew your own beer 
D)  Simon's drugstores 
E)  Rose Antique Mall 
A)  Penny's,an off-price clothing retailer 
B)  Sherlock,a store for mystery book lovers 
C)  The Beer House,a store that sells everything you need to brew your own beer 
D)  Simon's drugstores 
E)  Rose Antique Mall

Question 2

Customers shopping in a scented store:

Accepted Answer

A)  feel no significance difference in the shopping experience. 
B)  tend to spend less time in the store. 
C)  think they spent less time in shopping. 
D)  feel they wait a long time for checking out. 
E)  always make impulsive purchases. 
A)  feel no significance difference in the shopping experience. 
B)  tend to spend less time in the store. 
C)  think they spent less time in shopping. 
D)  feel they wait a long time for checking out. 
E)  always make impulsive purchases.

Question 3

Which of the following statements about a grid store layout is NOT true?

Accepted Answer

A)  The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts. 
B)  The grid layout is suitable for customers with hedonic needs. 
C)  There is little wasted space with a grid layout. 
D)  The grid layout is very cost-efficient. 
E)  The grid layout satisfies utilitarian needs of customers. 
A)  The amount of merchandise on the floor with a grid layout can be significantly greater than with other types of layouts. 
B)  The grid layout is suitable for customers with hedonic needs. 
C)  There is little wasted space with a grid layout. 
D)  The grid layout is very cost-efficient. 
E)  The grid layout satisfies utilitarian needs of customers.

Question 4

The primary objective of a store design is in implementing the retailer's strategy.

Accepted Answer

A) True 
 B)False

Question 5

How is an end-cap an effective display?

Accepted Answer

End caps are displays located at the end

Question 6

In which of the following stores would you be most likely to encounter a four-way fixture?

Accepted Answer

A)  Dazzle,a fashion apparel store 
B)  Pet Mall,a pet store 
C)  Farm Foods,an organic produce store 
D)  Harris Music Store,retailer of musical instruments 
E)  Globes,a retailer of antique atlases,maps,and globes 
A)  Dazzle,a fashion apparel store 
B)  Pet Mall,a pet store 
C)  Farm Foods,an organic produce store 
D)  Harris Music Store,retailer of musical instruments 
E)  Globes,a retailer of antique atlases,maps,and globes

Question 7

Star Tax Services opens many offices around the country to accommodate the tax season.The company has the ability to piece together new offices,expand existing offices,or alter the design for a unique space in a matter of hours.Which of the following design considerations related to controlling costs can be seen in this example?

Accepted Answer

A)  Inventory shrinkage 
B)  Flexibility 
C)  Utilitarian benefits 
D)  Atmospherics 
E)  Vertical merchandising 
A)  Inventory shrinkage 
B)  Flexibility 
C)  Utilitarian benefits 
D)  Atmospherics 
E)  Vertical merchandising

Question 8

While shopping in the electronics department in Giantz,Sasha noticed an advertisement about lay-away on the Giantz network broadcasted on a nearby television.Therefore,the store is using _____ to deliver visual content.

Accepted Answer

A)  digital imagery 
B)  digital signage 
C)  point-of-sale signage 
D)  sampling 
E)  corporate display advertising 
A)  digital imagery 
B)  digital signage 
C)  point-of-sale signage 
D)  sampling 
E)  corporate display advertising

Question 9

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Accepted Answer

A)  how often there is a shipment from the distribution center. 
B)  the simplicity of the merchandise. 
C)  well trained,design oriented managers. 
D)  the needs of the customers shopping at the store. 
E)  legal requirements. 
A)  how often there is a shipment from the distribution center. 
B)  the simplicity of the merchandise. 
C)  well trained,design oriented managers. 
D)  the needs of the customers shopping at the store. 
E)  legal requirements.

Question 10

Explain the concept of vertical merchandising.

Accepted Answer

In vertical merchandising,merchandise is

Question 11

Explain the use of a gondola as a fixture.

Accepted Answer

A gondola is an island type of self-serv

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

Customers shopping in a scented store:

Which of the following statements about a grid store layout is NOT true?

The primary objective of a store design is in implementing the retailer's strategy.

How is an end-cap an effective display?

In which of the following stores would you be most likely to encounter a four-way fixture?

While shopping in the electronics department in Giantz,Sasha noticed an advertisement about lay-away on the Giantz network broadcasted on a nearby television.Therefore,the store is using _____ to deliver visual content.

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Explain the concept of vertical merchandising.

Explain the use of a gondola as a fixture.

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters

Exam 17: Store Layout, Design, and Visual Merchandising

In which of the following stores would you be most likely to encounter a rounder as a common fixture?

Customers shopping in a scented store:

Which of the following statements about a grid store layout is NOT true?

The primary objective of a store design is in implementing the retailer's strategy.

How is an end-cap an effective display?

In which of the following stores would you be most likely to encounter a four-way fixture?

While shopping in the electronics department in Giantz,Sasha noticed an advertisement about lay-away on the Giantz network broadcasted on a nearby television.Therefore,the store is using _____ to deliver visual content.

The trade-off between ease of finding merchandise and providing a varied and interesting layout is determined by:

Explain the concept of vertical merchandising.

Explain the use of a gondola as a fixture.

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters