Question 1

What are the two basic shopping goals and how can the impact of a store's environment influence the customer's shopping goals?

Accepted Answer

The impact of the store's environment de

Question 2

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music,and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

Accepted Answer

A) True 
 B)False

Question 3

What are the basic shopping goals of a customer that depend on a store's environment?

Accepted Answer

A)  Task completion and recreation 
B)  Sale shopping and bargain hunting 
C)  Customer satisfaction and customer service 
D)  Bulk purchasing and bulk breaking 
E)  Entertainment and exercise 
A)  Task completion and recreation 
B)  Sale shopping and bargain hunting 
C)  Customer satisfaction and customer service 
D)  Bulk purchasing and bulk breaking 
E)  Entertainment and exercise

Question 4

As you enter Yesteryear,a vintage clothing boutique,you're aware of how inviting the store is for browsers.The entire lighting is from floor and table lamps.The music plays Benny Goodman serenades,and the air smells like powder.The walls are covered in vintage floral wallpaper.This design which stimulates customers' senses is called _____.

Accepted Answer

A)  ecoscaping 
B)  terraforming 
C)  arboriculture 
D)  atmospherics 
E)  showrooming 
A)  ecoscaping 
B)  terraforming 
C)  arboriculture 
D)  atmospherics 
E)  showrooming

Question 5

By using _____,stores can effectively organize their merchandise to follow the eye's natural movement.

Accepted Answer

A)  vertical merchandising 
B)  diagonal organization 
C)  purchase visibility 
D)  rounder displays 
E)  a page format 
A)  vertical merchandising 
B)  diagonal organization 
C)  purchase visibility 
D)  rounder displays 
E)  a page format

Question 6

In which of the following stores would you be most likely to encounter a straight rack?

Accepted Answer

A)  Fresh Ones,a florist 
B)  Ted's department store 
C)  Dream Toys 
D)  Dailies supermarkets 
E)  Jenny's Hair Salon 
A)  Fresh Ones,a florist 
B)  Ted's department store 
C)  Dream Toys 
D)  Dailies supermarkets 
E)  Jenny's Hair Salon

Question 7

End caps are used for:

Accepted Answer

A)  higher-margin,impulse,and sale merchandise. 
B)  displaying merchandise that is being promoted. 
C)  housing mannequins to display apparel. 
D)  supporting freestanding displays which attract customers. 
E)  supporting shelves and racks to be mounted on walls. 
A)  higher-margin,impulse,and sale merchandise. 
B)  displaying merchandise that is being promoted. 
C)  housing mannequins to display apparel. 
D)  supporting freestanding displays which attract customers. 
E)  supporting shelves and racks to be mounted on walls.

Question 8

When Joe visited Decors,he was surprised to see tea cups displayed up a wall almost to the ceiling.The wall is an example for a _____.

Accepted Answer

A)  feature area 
B)  digital signage 
C)  planogram 
D)  bulk fixture 
E)  point-of-purchase 
A)  feature area 
B)  digital signage 
C)  planogram 
D)  bulk fixture 
E)  point-of-purchase

Question 9

Bonnie wanted to buy a wreath for her home for Christmas.She found the wreaths at the back of the local department store with other holiday cards,candy,and decorations.This special section at the store is an example of a _____.

Accepted Answer

A)  bulk fixture 
B)  freestanding fixture 
C)  gondola display 
D)  feature fixture 
E)  promotional area 
A)  bulk fixture 
B)  freestanding fixture 
C)  gondola display 
D)  feature fixture 
E)  promotional area

Question 10

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Accepted Answer

A)  Tonnage merchandising 
B)  Price lining 
C)  Color presentation 
D)  Frontage presentation 
E)  Atmospherics 
A)  Tonnage merchandising 
B)  Price lining 
C)  Color presentation 
D)  Frontage presentation 
E)  Atmospherics

Question 11

Since a store design cannot achieve all objectives,managers need to make trade-offs among them.Which of the following does NOT describes such trade-offs?

Accepted Answer

A)  A supermarket's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience. 
B)  Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products. 
C)  The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs. 
D)  Specialty store retailers encourage the ease of finding merchandise rather than exploration. 
E)  Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise. 
A)  A supermarket's traditional design can efficiently store and display a lot of merchandise with long rows of floor-to-ceiling racks;however,this design is not good for a pleasant shopping experience. 
B)  Retailers often make trade-offs between stimulating impulse purchases and making it easy to buy products. 
C)  The trade-off between the ease of finding merchandise,and providing an interesting shopping experience is determined by the customer's shopping needs. 
D)  Specialty store retailers encourage the ease of finding merchandise rather than exploration. 
E)  Giving customers adequate space in which to shop has to be balanced with the use of scarce resource for merchandise.

Question 12

Donna entered Bob's department store and went directly to the children's apparel department.Therefore,the merchandise to be bought by Donna in the children's department is referred to as _____.

Accepted Answer

A)  promotional merchandise 
B)  impulse merchandise 
C)  special merchandise 
D)  destination merchandise 
E)  complementary merchandise 
A)  promotional merchandise 
B)  impulse merchandise 
C)  special merchandise 
D)  destination merchandise 
E)  complementary merchandise

Question 13

The free-form layout is also known as the _____.

Accepted Answer

A)  specialty layout 
B)  boutique layout 
C)  freedom layout 
D)  loop layout 
E)  format layout 
A)  specialty layout 
B)  boutique layout 
C)  freedom layout 
D)  loop layout 
E)  format layout

Question 14

Which of the following services should retailers provide for disabled customers?

Accepted Answer

A)  Accessible dressing rooms 
B)  Accessible checkout aisles 
C)  Fully accessible bathrooms 
D)  A lower checkout station 
E)  All of these 
A)  Accessible dressing rooms 
B)  Accessible checkout aisles 
C)  Fully accessible bathrooms 
D)  A lower checkout station 
E)  All of these

Question 15

A(n)_____ creates the customer's first impression of the store's offering and is the area where retailers place their most compelling merchandise.

Accepted Answer

A)  strike zone 
B)  decompression zone 
C)  end cap 
D)  planogram 
E)  gondola 
A)  strike zone 
B)  decompression zone 
C)  end cap 
D)  planogram 
E)  gondola

Question 16

How does flexibility become an important aspect when controlling costs?

Accepted Answer

An important design consideration relate

Question 17

Why is it important for stores to be designed with flexibility in mind?

Accepted Answer

A)  It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture. 
B)  Retailing is a dynamic business,and retailers need to keep changing the merchandise mix offered. 
C)  Customers find it hard to locate merchandise if fixtures are rigid. 
D)  Department managers never know what to expect from the planners allocations and require the ability to display more merchandise at a moment's notice. 
E)  Environmental legalities require stores to have flexible designs to reduce waste. 
A)  It is less expensive for retailers to build several different types of flexible fixtures than to build one inflexible fixture. 
B)  Retailing is a dynamic business,and retailers need to keep changing the merchandise mix offered. 
C)  Customers find it hard to locate merchandise if fixtures are rigid. 
D)  Department managers never know what to expect from the planners allocations and require the ability to display more merchandise at a moment's notice. 
E)  Environmental legalities require stores to have flexible designs to reduce waste.

Question 18

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_____.

Accepted Answer

A)  hologram 
B)  allocation plan 
C)  placement plan 
D)  planogram 
E)  assortment plan 
A)  hologram 
B)  allocation plan 
C)  placement plan 
D)  planogram 
E)  assortment plan

Question 19

A racetrack layout is also called a _____.

Accepted Answer

A)  loop 
B)  fixture 
C)  boutique layout 
D)  gondola 
E)  free-form layout 
A)  loop 
B)  fixture 
C)  boutique layout 
D)  gondola 
E)  free-form layout

Question 20

Which of the following is an objective for store design?

Accepted Answer

A)  Implement the retailer's strategy. 
B)  Build loyalty by providing a rewarding shopping experience. 
C)  Increase sales on a visit. 
D)  Meet legal requirements. 
E)  All of these. 
A)  Implement the retailer's strategy. 
B)  Build loyalty by providing a rewarding shopping experience. 
C)  Increase sales on a visit. 
D)  Meet legal requirements. 
E)  All of these.

What are the two basic shopping goals and how can the impact of a store's environment influence the customer's shopping goals?

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music,and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

What are the basic shopping goals of a customer that depend on a store's environment?

By using _____,stores can effectively organize their merchandise to follow the eye's natural movement.

In which of the following stores would you be most likely to encounter a straight rack?

End caps are used for:

When Joe visited Decors,he was surprised to see tea cups displayed up a wall almost to the ceiling.The wall is an example for a _____.

Bonnie wanted to buy a wreath for her home for Christmas.She found the wreaths at the back of the local department store with other holiday cards,candy,and decorations.This special section at the store is an example of a _____.

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Since a store design cannot achieve all objectives,managers need to make trade-offs among them.Which of the following does NOT describes such trade-offs?

Donna entered Bob's department store and went directly to the children's apparel department.Therefore,the merchandise to be bought by Donna in the children's department is referred to as _____.

The free-form layout is also known as the _____.

Which of the following services should retailers provide for disabled customers?

A(n)_____ creates the customer's first impression of the store's offering and is the area where retailers place their most compelling merchandise.

How does flexibility become an important aspect when controlling costs?

Why is it important for stores to be designed with flexibility in mind?

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_____.

A racetrack layout is also called a _____.

Which of the following is an objective for store design?

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters

Exam 17: Store Layout, Design, and Visual Merchandising

What are the two basic shopping goals and how can the impact of a store's environment influence the customer's shopping goals?

Atmospherics refers to the design of an environment via visual communications,lighting,colors,music,and scent to stimulate customers' perceptual and emotional responses that affect their purchase behavior.

What are the basic shopping goals of a customer that depend on a store's environment?

By using _____,stores can effectively organize their merchandise to follow the eye's natural movement.

In which of the following stores would you be most likely to encounter a straight rack?

End caps are used for:

When Joe visited Decors,he was surprised to see tea cups displayed up a wall almost to the ceiling.The wall is an example for a _____.

Bonnie wanted to buy a wreath for her home for Christmas.She found the wreaths at the back of the local department store with other holiday cards,candy,and decorations.This special section at the store is an example of a _____.

Sam's merchandise is sold in large quantities and stacked high on metal shelving.This merchandising gives the customer a message of low prices.Which of the following merchandising techniques is Sam's using?

Since a store design cannot achieve all objectives,managers need to make trade-offs among them.Which of the following does NOT describes such trade-offs?

Donna entered Bob's department store and went directly to the children's apparel department.Therefore,the merchandise to be bought by Donna in the children's department is referred to as _____.

The free-form layout is also known as the _____.

Which of the following services should retailers provide for disabled customers?

A(n)_____ creates the customer's first impression of the store's offering and is the area where retailers place their most compelling merchandise.

How does flexibility become an important aspect when controlling costs?

Why is it important for stores to be designed with flexibility in mind?

A diagram that shows how and where specific products should be placed on retail shelves or displays to increase customer purchases is called a(n)_____.

A racetrack layout is also called a _____.

Which of the following is an objective for store design?

Introduction to the World of Retailing

Types of Retailers

Multichannel Retailing

Customer Buying Behavior

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Managing the Merchandise Planning Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Managing the Store

Customer Service

Filters