Exam 4: Buyer Behavior

Physicians in solo practice tend to adopt new drugs quicker than those in group practices.

In the traditional family life cycle, over time, family decision making becomes:

It is essential for marketers to understand consumers' attitudes because individuals always act on their attitudes.

Which of the following is used to develop geodemographic profiles of consumers?

In derived demand, the demand for one product or service is correlated with another product or service.

The modified family life cycle is the stages a person passes through from birth through the death of a spouse.

PRIZM is like VALS and is based on attitudes.

In industrial purchasing situations, straight rebuy is often handled by:

Men use their social networks and their families in complex decision-making situations for health care.

Which of the following is not one of the three ways in which a reference group can affect a person?

The largest concentrations of Hispanics are in California and Florida.

In industrial markets demand tends to be price elastic.

In the VALS system, achievement-oriented individuals are heavily influenced by the actions and approval of others.

Because of _______, consumers are exposed to a large number of messages but do not attend to all of them.

Purchases that involve significant risk, such as the selection of a neurosurgeon, are typically referred to as being:

Architecture of participation refers to patients who willingly participate in clinical trials and share their experiences on a website that others can read.

An insurance company decided to decrease insurance premiums. It saw no significant increase in the number of subscribers. In this instance, the demand might be described as:

Decision freedom is the principle of being able to choose from many competing brands and not being restricted to just a few.

Learning is the result of which five factors?

Because of the complexity of healthcare situations, consumers often rely on heuristic cues for decision making.