Question 1

In the traditional family life cycle, as the wife's income rises, her influence in family decision making tends to:

Accepted Answer

A)  decrease due to her increased work responsibilities. 
B)  increase with her income outside the home. 
C)  not change significantly. 
D)  increase if she is a professional but decrease if she is a blue-collar worker. 
A)  decrease due to her increased work responsibilities. 
B)  increase with her income outside the home. 
C)  not change significantly. 
D)  increase if she is a professional but decrease if she is a blue-collar worker.

Question 2

Learning occurs as a result of stimulus, drive, cue, response, and reward.

Accepted Answer

A) True 
 B)False

Question 3

Nudging is a core tactic in the Health Belief Model.

Accepted Answer

A) True 
 B)False

Question 4

A consumer pays attention only to the advertisements for the medical group that they go to on a regular basis. This is an example of selective comprehension.

Accepted Answer

A) True 
 B)False

Question 5

Industrial markets often differ from consumer markets in that the buyers are more geographically concentrated and have greater total sales volume.

Accepted Answer

A) True 
 B)False

Question 6

Wellness programs would be positioned as a lower order in Maslow's hierarchy of needs.

Accepted Answer

A) True 
 B)False

Question 7

Maslow developed his hierarchy of needs to:

Accepted Answer

A)  demonstrate the importance of safety. 
B)  explain why all individuals do not value health. 
C)  show that one need is more important than others. 
D)  explain why people behave differently. 
A)  demonstrate the importance of safety. 
B)  explain why all individuals do not value health. 
C)  show that one need is more important than others. 
D)  explain why people behave differently.

Question 8

Some healthcare organizations have started alumni organizations for their past patients. This approach is a strategy to reduce psychological risk.

Accepted Answer

A) True 
 B)False

Question 9

An example of _______ is when individuals turn to sites like diabetesconnect.com that harness collective intelligence.

Accepted Answer

A)  synergistic disease management 
B)  collective population management 
C)  the wisdom of crowds 
D)  the wisdom of collective health 
A)  synergistic disease management 
B)  collective population management 
C)  the wisdom of crowds 
D)  the wisdom of collective health

Question 10

In what type of industry is the internal search process often sufficient for the consumer to move on to the purchase stage?

Accepted Answer

A)  Products that are purchased infrequently 
B)  Products that are shopping goods 
C)  Luxury products that the consumer has seen a lot on television 
D)  Products that are purchased frequently 
A)  Products that are purchased infrequently 
B)  Products that are shopping goods 
C)  Luxury products that the consumer has seen a lot on television 
D)  Products that are purchased frequently

Question 11

Which of the following is true of loss aversion?

Accepted Answer

A)  A person is more sensitive to getting something, such as better health, than the loss of money. 
B)  A person wants to avoid losing money rather than gain better health. 
C)  A person reacts to an immediate loss even if it is small, as opposed to a long-term gain that may be large. 
D)  A person accepts losses whenever they occur. 
A)  A person is more sensitive to getting something, such as better health, than the loss of money. 
B)  A person wants to avoid losing money rather than gain better health. 
C)  A person reacts to an immediate loss even if it is small, as opposed to a long-term gain that may be large. 
D)  A person accepts losses whenever they occur.

Question 12

Deciding which surgeon to choose for a triple-bypass procedure would be considered a limited decision-making process.

Accepted Answer

A) True 
 B)False

Question 13

The buying center typically has individuals playing the following roles: users, influencers, gatekeepers, controllers, and deciders.

Accepted Answer

A) True 
 B)False

Question 14

Repetition in advertising is implemented to counter the problem of:

Accepted Answer

A)  selective perception. 
B)  selective retention. 
C)  selective comprehension. 
D)  selective exposure. 
A)  selective perception. 
B)  selective retention. 
C)  selective comprehension. 
D)  selective exposure.

Question 15

Brand loyalty is when the consumer chooses the same product or service for high-involvement situations.

Accepted Answer

A) True 
 B)False

Question 16

An example of an autonomous decision-making framework is when a husband or wife makes decisions independently.

Accepted Answer

A) True 
 B)False

Question 17

Financial, social, performance, and physical risks can all be perceived risks in the purchase of a product.

Accepted Answer

A) True 
 B)False

Question 18

Purchasing office supplies through an office supply company like W.H. Mason would be an example of an industrial purchase situation that is a:

Accepted Answer

A)  modified rebuy. 
B)  straight rebuy. 
C)  new rebuy. 
D)  low-involvement buy. 
A)  modified rebuy. 
B)  straight rebuy. 
C)  new rebuy. 
D)  low-involvement buy.

Question 19

Social class divisions in society are relatively unstable.

Accepted Answer

A) True 
 B)False

Question 20

The major difference between consumer buyers and industrial buyers is that in industrial buying there are purchasing requirements.

Accepted Answer

A) True 
 B)False

In the traditional family life cycle, as the wife's income rises, her influence in family decision making tends to:

Learning occurs as a result of stimulus, drive, cue, response, and reward.

Nudging is a core tactic in the Health Belief Model.

A consumer pays attention only to the advertisements for the medical group that they go to on a regular basis. This is an example of selective comprehension.

Industrial markets often differ from consumer markets in that the buyers are more geographically concentrated and have greater total sales volume.

Wellness programs would be positioned as a lower order in Maslow's hierarchy of needs.

Maslow developed his hierarchy of needs to:

Some healthcare organizations have started alumni organizations for their past patients. This approach is a strategy to reduce psychological risk.

An example of _______ is when individuals turn to sites like diabetesconnect.com that harness collective intelligence.

In what type of industry is the internal search process often sufficient for the consumer to move on to the purchase stage?

Which of the following is true of loss aversion?

Deciding which surgeon to choose for a triple-bypass procedure would be considered a limited decision-making process.

The buying center typically has individuals playing the following roles: users, influencers, gatekeepers, controllers, and deciders.

Repetition in advertising is implemented to counter the problem of:

Brand loyalty is when the consumer chooses the same product or service for high-involvement situations.

An example of an autonomous decision-making framework is when a husband or wife makes decisions independently.

Financial, social, performance, and physical risks can all be perceived risks in the purchase of a product.

Purchasing office supplies through an office supply company like W.H. Mason would be an example of an industrial purchase situation that is a:

Social class divisions in society are relatively unstable.

The major difference between consumer buyers and industrial buyers is that in industrial buying there are purchasing requirements.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 4: Buyer Behavior

In the traditional family life cycle, as the wife's income rises, her influence in family decision making tends to:

Learning occurs as a result of stimulus, drive, cue, response, and reward.

Nudging is a core tactic in the Health Belief Model.

A consumer pays attention only to the advertisements for the medical group that they go to on a regular basis. This is an example of selective comprehension.

Industrial markets often differ from consumer markets in that the buyers are more geographically concentrated and have greater total sales volume.

Wellness programs would be positioned as a lower order in Maslow's hierarchy of needs.

Maslow developed his hierarchy of needs to:

Some healthcare organizations have started alumni organizations for their past patients. This approach is a strategy to reduce psychological risk.

An example of _______ is when individuals turn to sites like diabetesconnect.com that harness collective intelligence.

In what type of industry is the internal search process often sufficient for the consumer to move on to the purchase stage?

Which of the following is true of loss aversion?

Deciding which surgeon to choose for a triple-bypass procedure would be considered a limited decision-making process.

The buying center typically has individuals playing the following roles: users, influencers, gatekeepers, controllers, and deciders.

Repetition in advertising is implemented to counter the problem of:

Brand loyalty is when the consumer chooses the same product or service for high-involvement situations.

An example of an autonomous decision-making framework is when a husband or wife makes decisions independently.

Financial, social, performance, and physical risks can all be perceived risks in the purchase of a product.

Purchasing office supplies through an office supply company like W.H. Mason would be an example of an industrial purchase situation that is a:

Social class divisions in society are relatively unstable.

The major difference between consumer buyers and industrial buyers is that in industrial buying there are purchasing requirements.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Product Strategy

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters