Exam 9: Product Strategy

In the life cycle of a high-learning product, the key strategic challenge is to:

A key goal in the introduction stage of the life cycle is to generate selective demand for the new product.

To implement a penetration strategy, an organization must have a good understanding of:

In terms of off-label use, Food and Drug Administration regulations:

The principal/agent notion is a central concept in health care because:

The adoption of robotic surgery has been slow because it is not compatible with healthcare values.

Using the same brand name across all the products or services in the organization's line is an example of which type of branding strategy?

The value a brand gives a company through associations made by a consumer is referred to as its brand equity.

Loyalty of the middleman in the channel of distribution must be obtained in the introduction stage of the life cycle before competitors enter the market.

The stage a product goes through from introduction to its final withdrawal is referred to as the product life cycle.

A strong brand has been found to create a barrier to entry, but it has no relationship to customer satisfaction.

Aggressive price discounting is most common during which stage of the product life cycle?

When a new product enters the market and consumers immediately see the benefit, such as with walk-in urgent care centers, and competitors then quickly enter, it is an considered a low-learning product or service.

Giving free samples to physicians as part of the diffusion of innovation is trying to affect which factor of adoption?

A surgeon hesitates to use Google glasses in the operating room. What criterion does this demonstrate with regard to the adoption of new products?

Many hospitals have begun to drop inpatient pediatric beds as a harvesting strategy, which indicates the decline stage of the life cycle of this service.

The dominant choice attribute for a consumer in buying convenience item is: