Question 1

Which of the following is not a way to stretch the product life cycle?

Accepted Answer

A)  Market modification 
B)  Product modification 
C)  Market repositioning 
D)  Product repositioning 
A)  Market modification 
B)  Product modification 
C)  Market repositioning 
D)  Product repositioning

Question 2

Generating primary demand is the major objective in which stage of the product life cycle?

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Mature 
D)  Decline 
A)  Introduction 
B)  Growth 
C)  Mature 
D)  Decline

Question 3

Cross-subsidization of the business unit is when a company steals sales from itself.

Accepted Answer

A) True 
 B)False

Question 4

A health system buys physician practices in many different regions and several smaller hospitals. It lets each entity retain its own name. This organization is following a reseller strategy.

Accepted Answer

A) True 
 B)False

Question 5

Competition enters rapidly in a _______ product life cycle.

Accepted Answer

A)  high-learning 
B)  fashion 
C)  fad 
D)  low-learning 
A)  high-learning 
B)  fashion 
C)  fad 
D)  low-learning

Question 6

When no new competitors enter the market, this is a key sign that the product life cycle is now in the mature phase.

Accepted Answer

A) True 
 B)False

Question 7

When competitors enter the market, the organization should recognize that it has entered which stage of the product life cycle?

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline 
A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline

Question 8

A major tertiary center has decided to generate significant revenue by staffing the laboratories of smaller hospitals in the region on a contractual basis. The tertiary center has hired a large number of pathologists. However, as they place the pathologists in these local hospitals, there will be no identification with the major tertiary center. The pathologists and their support staff will wear the lab coats of the local facility. This approach is an example of which branding strategy?

Accepted Answer

A)  Multibrand 
B)  Multiproduct 
C)  Mixed 
D)  Reseller 
A)  Multibrand 
B)  Multiproduct 
C)  Mixed 
D)  Reseller

Question 9

In the introduction stage of the product life cycle, the major concern for the organization is:

Accepted Answer

A)  to correctly price the product or service. 
B)  to ensure that the product or service is a quality offering. 
C)  to ensure a sufficient supply in the channel of distribution. 
D)  to ensure that there is a value-added difference. 
A)  to correctly price the product or service. 
B)  to ensure that the product or service is a quality offering. 
C)  to ensure a sufficient supply in the channel of distribution. 
D)  to ensure that there is a value-added difference.

Question 10

The major difference between innovators, early adopters, early majority, late majority, and laggards is:

Accepted Answer

A)  their use of media. 
B)  their income distribution. 
C)  the time when they adopt a new product or service. 
D)  their price consciousness. 
A)  their use of media. 
B)  their income distribution. 
C)  the time when they adopt a new product or service. 
D)  their price consciousness.

Question 11

A skimming strategy tends to encourage competitors to enter the market.

Accepted Answer

A) True 
 B)False

Question 12

Rural hospital decline is most affected by changes in reimbursements.

Accepted Answer

A) True 
 B)False

Question 13

In order for a brand or service mark to have legal protection, it must have which of the following?

Accepted Answer

A)  A clear registered trade or service mark that cannot be confused with those of others brands or services 
B)  At least three letters or symbols in its name 
C)  A visible logo that is used in signage and letterhead 
D)  A certificate showing that is registered in a state registry 
A)  A clear registered trade or service mark that cannot be confused with those of others brands or services 
B)  At least three letters or symbols in its name 
C)  A visible logo that is used in signage and letterhead 
D)  A certificate showing that is registered in a state registry

Question 14

Generating selective demand is the key promotional objective of which stage of the product life cycle?

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline 
A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline

Question 15

In the introduction stage, setting a high initial price is possible because buyers always want a new product and it encourages people to buy the item.

Accepted Answer

A) True 
 B)False

Question 16

The first proton beam therapy center has now closed, and in some markets two competing centers have decided to merge. These trends indicate that the market for such facilities has entered which stage of the product life cycle?

Accepted Answer

A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline 
A)  Introduction 
B)  Growth 
C)  Maturity 
D)  Decline

Question 17

The key sign that a product has entered the growth stage of the life cycle is that a competitor has entered the market.

Accepted Answer

A) True 
 B)False

Question 18

When it is touted to "brush after every meal," this is an example of:

Accepted Answer

A)  creating new users. 
B)  market modification. 
C)  product modification. 
D)  market enhancement. 
A)  creating new users. 
B)  market modification. 
C)  product modification. 
D)  market enhancement.

Question 19

The focus of primary demand is to generate demand for an entire product class.

Accepted Answer

A) True 
 B)False

Question 20

The goal in the mature stage of the product life cycle is to retain customers through promotion.

Accepted Answer

A) True 
 B)False

Which of the following is not a way to stretch the product life cycle?

Generating primary demand is the major objective in which stage of the product life cycle?

Cross-subsidization of the business unit is when a company steals sales from itself.

A health system buys physician practices in many different regions and several smaller hospitals. It lets each entity retain its own name. This organization is following a reseller strategy.

Competition enters rapidly in a _______ product life cycle.

When no new competitors enter the market, this is a key sign that the product life cycle is now in the mature phase.

When competitors enter the market, the organization should recognize that it has entered which stage of the product life cycle?

In the introduction stage of the product life cycle, the major concern for the organization is:

The major difference between innovators, early adopters, early majority, late majority, and laggards is:

A skimming strategy tends to encourage competitors to enter the market.

Rural hospital decline is most affected by changes in reimbursements.

In order for a brand or service mark to have legal protection, it must have which of the following?

Generating selective demand is the key promotional objective of which stage of the product life cycle?

In the introduction stage, setting a high initial price is possible because buyers always want a new product and it encourages people to buy the item.

The first proton beam therapy center has now closed, and in some markets two competing centers have decided to merge. These trends indicate that the market for such facilities has entered which stage of the product life cycle?

The key sign that a product has entered the growth stage of the life cycle is that a competitor has entered the market.

When it is touted to "brush after every meal," this is an example of:

The focus of primary demand is to generate demand for an entire product class.

The goal in the mature stage of the product life cycle is to retain customers through promotion.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters

Exam 9: Product Strategy

Which of the following is not a way to stretch the product life cycle?

Generating primary demand is the major objective in which stage of the product life cycle?

Cross-subsidization of the business unit is when a company steals sales from itself.

A health system buys physician practices in many different regions and several smaller hospitals. It lets each entity retain its own name. This organization is following a reseller strategy.

Competition enters rapidly in a _______ product life cycle.

When no new competitors enter the market, this is a key sign that the product life cycle is now in the mature phase.

When competitors enter the market, the organization should recognize that it has entered which stage of the product life cycle?

In the introduction stage of the product life cycle, the major concern for the organization is:

The major difference between innovators, early adopters, early majority, late majority, and laggards is:

A skimming strategy tends to encourage competitors to enter the market.

Rural hospital decline is most affected by changes in reimbursements.

In order for a brand or service mark to have legal protection, it must have which of the following?

Generating selective demand is the key promotional objective of which stage of the product life cycle?

In the introduction stage, setting a high initial price is possible because buyers always want a new product and it encourages people to buy the item.

The first proton beam therapy center has now closed, and in some markets two competing centers have decided to merge. These trends indicate that the market for such facilities has entered which stage of the product life cycle?

The key sign that a product has entered the growth stage of the life cycle is that a competitor has entered the market.

When it is touted to "brush after every meal," this is an example of:

The focus of primary demand is to generate demand for an entire product class.

The goal in the mature stage of the product life cycle is to retain customers through promotion.

The Meaning of Marketing

Marketing Strategy

The Environment of Marketing Strategy

Buyer Behavior

Marketing Research

Market Segmentation

Developing Customer Loyalty

Marketing in the Digital Age

Prices

Distribution

Promotion

Advertising

Sales and Sales Management

Controlling and Monitoring

Ethical Considerations in Marketing

Filters